He Super Bowl LVIII will be held on Sunday, February 11 and one of the most anticipated moments of the match that defines the champion of the NFL is the halftime show that this year will star the American artist Usher.
In September 2023, the NFL made official the participation of the renowned singer who has sold more than 80 million records throughout his career. Usher will perform in front of the thousands of fans who will be present at the Allegiant Stadium in Las Vegas, Nevada as well as the millions of fans who will watch the show on television.
“It is the honor of my life to add an exhibition at the Super Bowl to my list of dreams.. I’m looking forward to putting on a show unlike anything you’ve seen from me before. Thank you to my fans and everyone who made this opportunity possible,” Usher said in statements to the NFL.
The Texan singer, defined by the American league as “one of the most influential of his generation”, will take over from Rihannawho performed at the 2023 Super Bowl.
“Usher is an icon whose music has left an indelible cultural mark. We couldn’t be happier to have him this year,” said Seth Dubowsky, NFL head of music.
The Apple company will be the official sponsor of the Super Bowl LVIII halftime show after paying US$50 million to the league. NFL earmarked $15 million for Usher show and the budget will cover the salaries of around 3 thousand people as well as advertising expenses and the cost of scenery.
How much will Usher charge for the Super Bowl LVIII halftime show?
American singer will not charge a single dollar to the NFL for the show. The league will cover all the expenses of Usher, who will perform for free, but with the aim that his presentation at Allegiant Stadium will help increase his fan base as well as the sales of his records.
Notably Usher will release a new album this week and his performance at Super Bowl LVIII is a key strategy to promote the material. On the other hand, Usher will also appear in one of the commercials that will air during the halftime show.
According to a Billboard report, the song catalog of Jennifer Lopez and Shakira generated an increase in sales of 893% after performing at the Super Bowl. In total, their songs generated 21,000 downloads on February 2, 2020, compared to 2,000 the day before the game. In 2019, the group Maroon 5 He saw a 434% increase in the sales of his music after his halftime show, according to data from Nielsen Music, cited by the magazine. Other artists like Katy Perry and Bruno Mars They also reported extraordinary profits.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
