The streaming service will change its current name, double the amount of content and there will be three packages: the basic one will incorporate advertising.
HBO Maxone of the most important streaming platforms, will have many important changes at the end of February: It will change its current name, it will double the amount of content and there will be three packages, among which the new ones stand out: the basic one will incorporate advertising.
HBO Max: what are the changes that will be made at the end of the month
HBO Max will become Max. The streaming service will change its name from February 27, in a new step of brand unification that the audiovisual platform has been carrying out around the world since May of last year, when in the United States Warner Bros Discovery launched the new global strategy. The transformation will not be limited to the name change, but will also It would add more content to its offer, improve personalized navigation within the platform, as well as apply new packages and prices to its monthly subscriptions.
Doubling the catalog of series and movies to 37,000 hours from HBO, Warner Bros., the DC universe, Discovery, Discovery Home & Health, ID, Cartoon Network, Discovery Kids and Adult Swim of the current platform, Max will offer three new plans for new subscribers at the time of its launch. The “basic” plan with advertising will cost 2,190 pesos + VAT monthlywith the possibility of accessing the entire Max catalog in full HD, but with the limitation that it can be viewed on up to two devices simultaneously.
The following plan – now without advertising – is called “standard”which will be added to the characteristics of the previous one and will allow up to 30 downloads of content available to view without an internet connection, with a monthly subscription of 2,890 pesos + VAT. Finally, The most expensive package is the “platinum”, which will give the possibility of watching content in full HD and 4K and with Dolby Atmos sound on up to four devices at the same time. In addition, “platinum” subscribers will be able to download up to 100 content available for offline viewing. The cost of the most expensive plan will be 3,490 pesos + VAT.
What will happen to current HBO Max subscribers?
Current HBO Max subscribers -both those who have subscribed directly to the platform or those who are subscribed through a third party that markets subscriptions to the platform- They will have access to Max from the day it is launched. Warner Bros. Discovery clarified in its statement that Existing subscribers will retain the price and features of their current plan for a limited time following the launch of Max. Those who have subscribed directly to HBO Max and have the 50% introductory offer, billed through HBO Max, will also keep the discount as long as they comply with the terms and conditions of that promotion.
The company indicated that current HBO Max subscribers will be able to discover the new experience maintaining your current profiles, settings and browsing history, continuing their journey on Max exactly where they left off. In some cases, depending on the device or operating system, the HBO Max app will automatically update on February 27. In other cases, when users open their HBO Max app, they will be directed directly to downloading the new Max app, in a simple process that will quickly allow them to start enjoying the platform experience.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
