Beyoncé has just ventured into a new music genre with country, and now she wants to cash in on hair products. This has an emotional background for her.
With Cécred, Beyoncé Knowles will launch her own brand of hair products. She now explains the personal background in “Essence” magazine. “I have many fond memories with my hair. The relationship we have with our hair is a very personal journey,” she said. As a child, she spent a large part of her everyday life in her mother, Tina Knowles’ salon. “The conversations and debates in the salons create a sense of community for people who are looking for a place to retreat from their everyday lives,” said the superstar.
Beyoncé launches hair products
In the interview, the “Renaissance” musicians also spoke for the first time about their autoimmune disease psoriasis, also known as psoriasis. Her father usually applied oil to her scalp in her mother’s salon to treat the symptoms. The disease causes itchy, scaly patches on the body.
The fact that Beyoncé, one of the most successful and popular black women in the USA, is launching hair products on the market is also exciting for another reason. Because Afro hair has a special history in the United States.
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Discrimination against blacks
For decades, African Americans have struggled with hostility and discrimination because of their hair. During slavery times, black people had their hair shaved off and a piece of their personality was taken away. After the end of slavery, Afro hair was considered untamed and even dirty. It wasn’t until the 1960s that famous women started wearing their hair natural. Civil rights activist Angela Davis’ Afro became a political statement. And Diana Ross also made headlines with her natural frizz.
Black people were also discriminated against in the world of work because of their hair. Black women in particular were encouraged to straighten their Afros. The so-called “Crown Act” prohibits discrimination against people based on hair condition or hairstyle in almost all US states. According to statistics from those responsible for the Crown Act, almost half of all African-American women under 34 feel compelled to style their hair straight for their application photos – they are afraid of not getting the job otherwise.
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Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
