In an adverse economic context that leads the middle class to rethink their entertainment consumption. While in Argentina the average user wonders if it is worth paying for Netflix, Spotify, YouTube Premium, Disney, among others. Many choose to share an account and split the expense among several people to reduce the impact on their pocketbooks.
With the landing this week of Max In Latin America, the battle between the main streaming platforms is growing, in an adverse economic context that leads the middle class to rethink their entertainment consumption. While in Argentina the average user wonders if it is worth paying Netflix, Spotify, YouTube Premium, Disneyamong others, many choose to share an account and divide the expense among several people to reduce the impact on their pockets.
The truth is Netflix reported a year of growth in 2023 and faces this with 260.2 million subscribers worldwide that grew by 13.1 million new users last year. The two causes of this increase were that the service enabled membership with advertising and because it was cheaper, it brought Netflix 23 million new unique users. Four out of every ten new clients chose to incorporate advertising even though Ted Satandos, CEO of Netflix, always swore that they would not succumb to that business model. Another factor that allowed increased revenue was the end to shared passwords, which pushed many to subscribe.
This is a clear example of an installed brand, given that Netflix Its subscription gradually increased until it reached the maximum of 9,220 pesos and it became the most expensive. This is five times more than what Disney Plus charges. And despite the price, Disney+ had 14 million subscribers who canceled subscriptions worldwide last year.
disney It launched its streaming service in 2019 and in less than two years it already had 100 million subscribers worldwide. These were figures higher than the initial expectations set at between 60 and 90 million. In fact, Netflix, for the first time since its launch, saw its hegemonic position threatened if it is remembered that it took that platform a decade to reach those numbers.
On the side of Max, was launched on Monday and offers a subscription of just over 3,000 pesos per month with the promo of 21 thousand pesos per year. It has 37 thousand hours of content, a milestone that brings together series, movies and TV from WarnerMedia and Discovery. However, this tendency towards overpopulation of series and movies means that content only lasts a few months, giving rise to new ones waiting in line to be released. We’ll have to see what happens with Max.
In case of Amazon Prime Video is similar to that of disney at price level. Costing just 2,500 pesos per month, it is made feasible by the introduction of advertising into its service, which led some users to cancel their subscriptions. Consumer discontent also pointed to the quality and repetition of the ads, comparing them with the practices of cable television.
Star Plus It costs 3,700 pesos per month or the annual package of 34 thousand per year. The platform focuses on series with resonant cases or characters from Argentina, although some were very successful and others not so much. It happened with the series about Ringo Bonavena the series about the 2001 crisis, the Carlos Menem with Leo Sbaraglia called “December 1983”; that of the manager of Noblex and the next one to be launched on March 15 on Guillermo Copolla embodied by Juan Minujin. “The Manager” also worked with Guillermo Francella and “Nothing” with Luis Brandoni and Robert DeNiro.
Among so many offers Mubi offers a free month to discover the alternative platform that is distinguished by films made by visionary filmmakers, established directors and emerging authors, with a curatorial selection. The most recent premiere is “Priscilla”, by Sofia Coppola which recreates the life of Elvis’s wife.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
