The popular French brand reached an agreement with the organization of the Paris Olympic Games to say present in its own way.
The Olympic and Paralympic flames will each travel in a trunk Louis Vuitton made to measure this European summer, thanks to a sponsorship agreement with the brand owner, LVMH, and the organizers of the Paris 2024 Olympic Games.
Louis Vuitton He has also made medal trunks, which open into prominent display cases with dozens of drawers, each holding three medals.
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The world’s biggest luxury brand, known for its flower-shaped monograms and checkered handbags, unveiled the trunks on Wednesday in the workshops where they are made, just outside of Paris.
Louis Vuitton has been making trophy chests since 1988increasing the visibility of the French brand by linking it to popular sporting events, such as the Rugby World Cup held last year in France.
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As part of their sponsorship agreement 150 million euros with the Paris Olympic Gamesvarious brands of LVMH participate in the Games, including Chaumet jewelry from Place Vendomewho designed the medals, and the luxury menswear brand Berlutidesigner of the uniforms of the French teams.
The Olympic Games begin on July 26, followed by Paralympics on August 28, with opening ceremonies watched by millions around the world
Source: Ambito
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