The mass public continues to consume open TV and cable TV, while the reference news channels continue to be the same as always. The process of changing habits, massiveness and popularity that the small screen born in the ’60s does have will take years.
The multiplication of streaming channels is taking hold and seems to be a mark of the new era. Neither open TV, nor cable, nor platforms: what is coming in terms of content is the free streaming channel, which started strongly with ““Olga” by Migue Granado, continued with ““Luzu TV” by Nicolás Occhiato and now continues with “Bondi”from the production company Mandarina SERVICIOS, by Mariano Chihade, who for two decades made fiction, documentaries, reality shows and magazines like Mariana Fabiani’s and is now going for streaming.
Announced on open TV, the most important faces will be Angel De Brito and Beto Casella starting in April and will be broadcast on YouTube. The event came from the hand of “Olga”, with Migue Granados, and recently the famous transfer of Negra Vernaci and Humberto Tortonese to that YouTube channel.
However, the mass public continues to consume open TV and cable TV, while the reference news channels continue to be the same as always. The process of changing habits, massiveness and popularity that the small screen born in the ’60s does have will take years.
The platform through which these channels are broadcast is YouTube, which does not charge for broadcasting and in exchange pays for the number of subscribers. Each well-known driver has an agreement to monetize their participation on the platform, which usually registers high numbers of views. For example, “Olga” registers an average of 15 thousand at 6 AM and at 10 AM it reaches almost 70 thousand views. Migue Granados has around 70 to 100 thousand views while Occhiato had his record with 130 thousand.
It is a trend that seeks the young target that does not consume traditional TV and emulates the relaxed style implemented by “Olga” and also by a radio station like “Urbana Play”, which transmits the programs by streaming and shows its hosts, Andy Kusnetzoff, Matías Martín or Sebastián Wainraich, next to the panelists’ tables, chatting from a cool terrace.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
