Millions of followers online follow Pamela Reif’s life in Ibiza or in other parts of the world. Some people also train to their fitness videos. Now the Karlsruhe native is cashing in.
Fitness influencer Pamela Reif (27) is coming home for a good cause. The Karlsruhe native is scheduled to take charge of the cash register in a new branch of the drugstore chain dm in Waldbronn on April 20th at 10 a.m. for an hour.
The proceeds would be donated to children and youth work in the community near Karlsruhe – for example at the German Life Saving Society (DLRG), said dm. Afterwards, visitors will be able to spend an hour meeting the influencer, who lives in Ibiza and whose workout videos are seen by millions of people on the Internet.
The whole thing is also a PR campaign: Reif has developed a range of hair care products such as hair oil and baby hair wax as well as a range of nutritional products, including protein bars and porridge. The Karlsruhe drugstore chain dm sells these.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
