The proposal arises at a time of vermouth splendor, leveraged by the constant innovation of new local proposals in the premium segment.
Vermouth has a heritage that dates back to the Middle Ages. The two predominant styles of vermouth – Italian rosso rojo and French dry white vermouth – were created and marketed more than two centuries ago. The first commercial vermouths emerged in Italy at the end of the 18th century; The French were quick to follow their example, and in these countries, as well as in Spain and clearly in Argentina, there continues to be a vibrant aperitif culture, with glasses of vermouth that facilitate the transition between the rigors of the work day and the calm of dinner.
In this context Cinzano Segundo was born, a Malbec-based vermouth produced in Argentina. This is the brand’s first product to be launched outside of Italy.
The proposal arises at a time of vermouth splendor, leveraged by the constant innovation of new local proposals in the premium segment.
Cinzano consumption in Argentina represents 50% of the brand’s total sales in the world (Russia follows, with 10%). The brand It is the leader in the country with a 74% market share.
Cinzano Second It has two macerations: Cinzano Rosso’s mix of secret herbs are macerated in the wine base, and then combined with the wine maceration made from local herbs (chamomile and cuyan mugwort). The blend is completed with the presence of spices and fruits: the natural aromas of cinnamon and orange peel.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
