Among the new statistics, 44% of Argentines consider that they would accept advertising on TV/Video streaming if their subscription were cheaper.
Kantar IBOPE Media presented a report on trends in the consumption of audiovisual content, a product of the multiplication of the offer on platforms. While in Argentina TV continues to be a source of home information and entertainment, the offer of content and new formats is multiplying, with a greater number of screens that accompany the audience at any time and place.
Almost 5 out of 10 Argentines subscribe to paid video streaming platforms and 44% of Argentines consider that they would accept advertising on TV/Video streaming if their subscription were cheaper.
In Argentina, the TV screen concentrates 4 hours of daily viewing while 51% of the audience is under 50 years old. 42% of Argentines trust television as a means of staying informed and 36% consider it their main source of entertainment.
53% of Argentines believe that online TV streaming services have changed the way they watch television and 31% admit that, while watching TV, they consult the Internet to find out more about what they are watching. 60% of Argentines watch streaming video, whether free or paid, and the average they spend watching streaming is 5 hours 43 minutes per week.
Argentines use multiple screens on a daily basis: 91% have access to 2 screens (TV and cell phone); 79% on 3 screens (TV, cell phone and notebook) and 33% on 4 screens (TV, cell phone, notebook and Tablet).
Another fact that the report highlights is that 85% of Argentines watch television frequently, followed by watching videos on YouTube (67%). The social networks Instagram and Facebook occupy 3rd place in monthly viewing reach with 53%.
Local live content, whether news, sports or entertainment, is interrelated with “on demand” content, where new trends show the emergence of business models such as SAVOD (subscription and ad-supported video on demand), which allows free access. to content that is accompanied by advertising and to other more exclusive content by subscription.
Another growing model is that of FAST channels (free ad-supported streaming television) that offer online content programmed for each day and time as in “appointment TV”.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
