Just don’t copy it at home: How Joko and Klaas do as program heads at ProSieben.
After the entertainers Joko and Klaas set off large fireworks in a basement during a TV campaign in Berlin, their house broadcaster ProSieben warns of possible imitators. “The fireworks in the basement were monitored by professionals. There was no damage to the building. The rule is very clear: please do not repeat it at home,” a ProSieben spokesman told the German Press Agency on Sunday about the live spectacle that night. In response to a dpa inquiry, the Berlin fire department said there had been “no operation” that was “related to the “act” described.”
Joko and Klaas took over the ProSieben program once for 24 hours. At midnight on Sunday, the two jokers greeted the TV audience from a rooftop in Berlin. “I can say whatever I want. Shit – I can say it. But I can also say: Ladies and gentlemen, welcome to 24 hours of “Joko and Klaas against ProSieben”,” said Klaas Heufer-Umlauf (40). Joko Winterscheidt (45) stood on a ladder at a roof hatch because he apparently didn’t dare go on the roof.
The duo then carried fireworks into a basement on the site in the east of the city. Shortly afterwards, the two people who were outside set off the fireworks. It could be seen from camera angles in the basement and from outside a window that fireworks were going off. Smoke developed. The two then moved on through Berlin.
After a night program with repeats and best-of programs, the entertainers started Sunday morning with a live-streamed jogging tour across Berlin. “I’m seriously interested in letting people deeper into my private life,” Joko gasped as a camera crew on reels filmed the two. In the morning there was a clip show with excerpts from ProSieben talk shows from the 1990s. Afterwards, a kind of breakfast television was on the completely revamped program.
As expected, the campaign initially appealed primarily to the younger audience. In the target group of 14 to 49 year olds, which is important for advertising marketing, a very good 10.1 percent (260,000 people) tuned in from midnight onwards. In the overall audience, the ratings success was much more manageable at 5.4 percent (490,000 viewers). There were initially no figures available for the entire night.
The two of them got the entire program day this week on the show “Joko and Klaas against ProSieben”. If the two win there, they can usually do whatever they want for 15 minutes live on prime time television the day after. The TV audience only finds out what’s on the program live when the action begins. This time they won 24 hours. According to the broadcaster, this is a one-off prize in the anniversary season.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
