From 10 in the morning to 9:30 p.m. you can enter the exhibition that provides up to 20 hourly segments per day, where 150 people per session can be received, something like 3,000 visitors per day, a “limited amount” , according to the businessman, in order to maintain distance and make the experience enjoyable: “It is not only a unique, different experience. It is a type of show that allows social distancing and that we went to look for thinking that we were going to live a long time with the virus “, admits the producer of shows.
“Imagine Van Gogh” is the kind of exhibition that puts feelings above reason (perhaps all art is): there are 200 works by Van Gogh decomposed into three thousand simultaneous large images, a shocking sensation enveloping, with works in motion, projected, ranging from floor to floor and candles (eight-meter moving canvases) of the room totally in the dark, while the experience is set to music, with Mozart, Bach and Erik Satie. Through 48 high definition laser video projectors the experience in the Frers Pavilion of the property is completed.
With more than a million tickets sold in the main cities of the world, the exhibition that took place for the first time in 2008 in France, has advanced technology, called ‘total image’, an original concept of immersive exhibitions created in 1977 by Albert Plécy (French photographer and filmmaker) and continued by his granddaughter Annabelle Mauger, current developer of the event.
“To the avant-garde technology, an element is added, I believe, very important to explain the success and that is that, unlike other artists with immersive samples in the world, Van Gogh’s works are precisely landscapes, for the most part, and that’s more interesting than for example a portrait. Because the viewer ‘is’ in the starry night, and is in the Sunflowers; it is in the experience ”, details Grinbank.
Is there something democratizing in this digital proposal that brings together 200 works by Van Gogh at 3,000 pesos a ticket? “In other parts of the world the entrance is much more expensive. And the experience is invaluable. You will be able to see, all together, works that physically would have to go to the five museums in the world where they are distributed, in Amsterdam, New York, London and Paris “, alleges the businessman.
Works such as “The Starry Night”, “Sunflowers”, “The Lilies” or “Bedroom in Arles” will be seen, which are part of prestigious museum collections such as the Musée d’Orsay in Paris, the National Gallery of Art in London , the Van Gogh Museum in Amsterdam, the Museum of Modern Art and the Metropolitan Museum of Art in New York.
Although immersive art technology has already landed in multiple cities around the world, this will be the first time in Buenos Aires, which promises to open the door for many other similar ones to arrive: “Yes, surely there will be other exhibitions of immersive art, and other characteristics. We have several on the agenda, “he said.
This exhibition of “great dimension, quality and trajectory is a bet on digital in general and immersive art in particular,” says who toured several Van Gogh immersives in different cities -such as Miami and New York-, before deciding which one to bring. to Buenos Aires. In addition, it ensures that it has the quality of being “generationally transversal: it attracts children, adults and the elderly alike.”
The exhibition -produced by Encore Productions, and presented in Buenos Aires by S2BN, DGE and DF Group-, invites visitors to literally enter the world and the works that the Dutch genius created during the last two years of his life, including 1888 when he moved to Arles in the south of France, until his death in Auvers-sur-Oise in 1890.
“One always projects a share of optimism but also business risk, whether with a music group, a play or even a medium, such as a radio. But in this case, ticket sales exceeded all expectations, “said Grinbank about the project that” exceeds the public that regularly attends museums. “
Tickets for this exhibition that will screen 200 works by Van Gogh in a thousand square meters with an unprecedented technology in Argentina are for sale on the web https://www.laruralticket.com.ar at 3,000 pesos per person ($ 2,000 for children under 12 years old) and there are whole days that are already sold out in all their schedules. They are also purchased on the official website www.imagine-vangogh.com.
They are sold in blocks of half an hour with limited capacity, although the permanence in the exhibition does not have a pre-established time. You can buy a family pack for two adults and two children under 12 years old, for $ 8,000, while children up to three years old do not pay entry.
It is not the only “immersive” that arrives in Argentina: in March in Parque Norte it will be the turn of “Meet Vincent van Gogh”, the official exhibition organized by the Van Gogh Museum in Amsterdam, a three-dimensional experience divided into six scenarios , to delve into the life and work of the famous painter. “Tickets will be on sale soon”, they promise from the web https://meetvincent.com/argentina/
“Sit at the table next to The Potato Eaters and climb a golden haystack in Arles. Take a selfie in a life-size recreation of Vincent’s bedroom, listen to the stories behind his works and feel what it is like to touch the painting from its own color palette “, invite the organizers of” Meet Vincent Van Gogh “, the second exhibition dedicated to the artist who continues the fever for immersive exhibitions.
Source From: Ambito
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