TikTok began removing Universal content from its app after its licensing deal expired in January.
Universal Music Group and TikTok said Thursday they had reached a new licensing deal that will restore the label’s songs and artists to the social media platform and give musicians more protection from artificial intelligence. This includes artists like Taylor Swift, Bad Bunny, Adele and more.
TikTok began removing Universal content from its app after its licensing deal expired in January and the two sides failed to reach an agreement over copyright, artificial intelligence (AI), and online safety for users. from TikTok.
What is the new agreement between Universal Music and TikTok like?
Describing their new pact as a multi-dimensional deal, the companies said they were working “quickly” to return music from the label’s artists to TikTok and also said they would team up for new monetization opportunities from growing commerce capabilities. TikTok email.
Both companies “they will work together on campaigns to support UMG artists in all genres and territories around the world”they say in a joint statement.
The short video application is a valuable marketing and promotion tool for the music industry. TikTok is the medium most used by 16- to 19-year-olds in the United States to discover music, ahead of Youtube and music streaming services such as Spotifyaccording to Midia Research.
“About a quarter of US consumers say they listen to songs they’ve heard on TikTok,” says Tatiana Cirisano, senior music industry analyst at Midia. However, Universal Music claims that its artists and songwriters are paid only a fraction of what they receive from other major social media platforms. The record company claims that TikTok represents 1% of its annual revenue or about $110 million in 2023. YouTube, by contrast, paid the music industry $1.8 billion from user-generated content in the 12 months ending in June 2022, according to Midia.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
