The platforms multiplied exponentially during the pandemic, all those that are now merging and megamerging emerged.
All roads lead to Netflix. Or rather to try to unseat it from the streaming podium. A few hours ago it became known about the megamerger of the year: Disney and Warner Bros. sealed a pact with Max and Hulu, in what is considered one of the most important alliances in recent years.
The agreement that Warner Bros announced with Disney to connect its streaming service to Max and Hulu opens up an availability of three platforms in one, in plans with advertising and without advertising.
In the words of Disney’s chief content officer, Joe Earley This alliance seeks to offer subscribers blockbuster movies, originals and three massive libraries of audiovisual content, all in one place.
Although it is an announcement that will materialize in the coming months, this agreement indicates that the same platform would have available ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight and Warner Bros.
Now, is there the ability to see everything? The viewer is often in doubt, what to see today? When you do not arrive at the platform with a decision made about what content to consume, does having an increasingly broader offer result in a better experience for the viewer?
The platforms multiplied exponentially during the pandemic, all those that now merge, mega-merge and merge again emerged. There are fewer and fewer services that users want to pay for and then the offer focuses on offering more content. Is more better? Although these new offers seek to offer consumers greater collections of entertainment at the best price, their real quest is to increase subscribers. But The real challenge is to retain them, so that they do not sneak away with price increases, and apparently the only one that has been achieving it is Netflix.
This question about quality over quantity found its way around Marvel, whose CEO assumed they were going to slowly scale back the volume to about two television series a year instead of what had become four. And that they would reduce film production from four a year to two. At the end of the day, everything will go back to how it started, one tank of the mainstream that breaks the box office, instead of ten that do not have a significant impact.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
