Organized by Vinventions, Wines of Argentina and UPM Raflatac, comes “Wine in 2030”: a workshop of Lulie Halsteadthe English expert on trends in the world of wine. The workshops will be in June: on the 12th in Mendozaand on the 14th in Buenos Aires.
The workshop is aimed at all people who make strategic decisions in the wineries and their value chain -such as CEOs, Commercial Directors, Foreign Trade Managers, Marketing Managers, among others- and will last 3 hours.
He world panorama of wine consumption has changed a lot in recent years and it is a priority to create sustainable strategies over time that are aligned with the needs of consumers. Therefore, this workshop will be a day of work that will allow the wineries to work on their strategic vision for the next 5 years.
Lulie Halstead is an internationally recognized English speaker who is dedicated to wine marketing. She is the founder of the company Wine Intelligence, a leading knowledge consultancy on wine industry trends. She is currently part of the Board of Directors of the IWSR, a company that is dedicated to collecting data on the consumption of alcoholic beverages in the world. Additionally, she serves as a guest speaker at Masters around the world, including the United States, Italy, Chile and Australia.
In this way, this meeting seeks to be placed on the agenda as a valuable opportunity to acquire new knowledge, interact with colleagues in the sector and develop strategies to boost business profitability.
Among other topics, the following axes will be developed during the workshop:
- Alignment of wine business strategies with global market trends and demands.
- Develop effective products and brands for profitable growth.
- Connect with wine consumers in the most attractive and effective ways.
Why participate? Workshop benefits include:
- Gain a competitive advantage in the evolving wine market.
- Access practical tools and resources for success.
- Future-proof your wine business for sustainable profit growth.
- Establish contacts with like-minded wine professionals.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
