The Cultura Viva center reopens its doors: art exhibition and solidarity sale to raise awareness about cancer

He cultural center Cultura Viva reopens its doors next July 4 with a sample of art and a charity sale to benefit the Marie Curie Oncology Hospital. Some 80 established Argentine artists will exhibit their works in this eclectic space, located in the heart of Abasto, which returns to the ring with an exquisite program for the remainder of the year.

The exhibited works will be for sale and the money raised will be donated in its entirety to the Cooperator of this health center in the City of Buenos Aires that is dedicated exclusively to the care of patients with oncological pathologies.

The exhibition, which will take place between July 4 and 14, With free entrywill feature the participation of plastic artists of the stature of Milo Lockett, Manuel Paz and Paula Rivero, among others. This is a unique opportunity for those collectors and art lovers, in general, who also wish to acquire pieces by recognized artists at prices significantly lower than usual (in some cases, even half of their market value). .

In parallel, there will be a special room dedicated to the traveling exhibition “Authentic Look”in which a group of artists participate within the framework of the Cuidalaslolas campaign, an initiative that emerged in 2014 and that uses works of art as a vehicle to raise awareness about the importance of early detection of breast cancer.

With the coordination of the visual artist Vivi Berthet and the curatorship of Dario Zilberszteinboth of whom are also exhibitors at this show, the works on display, 80 in total, were carefully selected for this event, which will be the kick-off for a series of exhibitions that can be visited at Cultura Viva throughout the year. The 11th edition of the Concurso Pintar (Paint Competition) will be held in August, with the participation of 300 emerging artists (120 have already been selected) who will exhibit their works at the CV facilities.

In the solidarity exhibition their works will be exhibited: Luis Altieri, Alicia Alvarado, Vivi Berthet, Lorena Chaplin, Víctor Dabove, Ale Feijó, Milo Lockett, Rosario López Ércoli, Gabriel Machado, Marco Otero, Manuel Paz, Paula Rivero, Marito Villafañe and Darío Zilberszteinamong others.

Living Culture, in the heart of Abasto

Milo Lockett WORK.jpg

The exhibition will feature the participation of fine artists such as Milo Lockett, Manuel Paz and Paula Rivero, among others.

Cultura Viva, located just one block from the Abasto shopping center (Anchorena 666), is a space that brings together different artistic expressions in an old 1,000-square-meter house, where period style is combined with completely renovated areas, in a minimalist style and stripped off.

Directed by Osvaldo Casin and with the artistic direction of Zulma Garcia CuervaThis centre operates as a non-profit association, dedicated to the development of culture in its most varied disciplines, understanding culture as those activities that society carries out on a daily basis, without limiting ourselves to pre-established concepts. This is where its name, “Living” Culture, comes from, since it mutates, grows, diversifies, and is a connecting thread between the present and the past.

Artistic disciplines

Each of the art exhibitions held at Cultura Viva are complemented, generally, by another artistic expression that accompanies from the background, enriching the audience’s experience when visiting them: live music, theater monologues, contemporary dance and any proposal that may arise within a framework of aesthetic excellence.

As an added value, meetings between the exhibiting artist and the public are also encouraged, or multidisciplinary meetings that amalgamate the artistic work with another discipline. In addition, courses are offered in theater, literature, dance, tango, plastic activities for all ages, public speaking, collage, stand up, etc.

Space

The magnificent building of the cultural center combines an art gallery, theater, and bar, while there are almost countless activities carried out there. It has seven plastic arts exhibition rooms, with lighting and distribution that contributes to the brilliance of the works exhibited there. The center is open to all styles of contemporary art. Its two glass-roofed patios give an exquisite setting to the sculptural displays.

Among its facilities, stands out a theater with capacity for 40 people that in its main room has a magnificent stage, The CV is a sound and lighting booth and often hosts orchestras, singers or dance couples. Jazz, folk music, tango and even Greek music shows have been held there. Finally, CV also has a cafeteria with space for about 100 people, ideal for meeting friends, meetings and private events.