Herlitzka & Co. is exhibiting Deciphering the Future, a proposal that celebrates a decade. The exhibition, which occupies the entire gallery as a large installation, invites viewers to get to know its space from within, to rethink and analyze the future.
In this decade, Herlitzka & Co. faced different challenges in adverse socioeconomic contexts. Showing all the works (with their packaging, in many cases) – displaying their very core – also implies a mechanism of analysis that includes knowing the dynamics of our space, and the national and international context regarding the art market and cultural consumption.
We believe that this study of the situation is key to reviewing future actions and rethinking our praxis and scope. Through teamwork, we aim for a higher level of success and renewal.
“In ancient times, consulting the entrails of animals was a practice to decipher the future that spread from Mesopotamia to Greece and was adopted by the Etruscans and Romans.. The exhibition that accompanies the first ten years of this gallery could be thought of as an intention to consult the entrails. To distance itself from a certain narrative called to articulate a system of formal or linguistic affinities and to express a movement from the inside out. Something like a displacement destined to invert the usual terms of an exhibition. Taking out the entrails and exposing everything that is usually found far from the gaze of others, in warehouses and back rooms. The operation would seem to metaphorize attempts to respond to the numerous concerns raised by the uncertainty of the present in relation to the future. Rethinking everything and weighing the balance in terms of what can be projected as should and must be,” writes Ana María Battistozzi in the exhibition text.
Freedom 1630
Monday to Friday from 11:30 a.m. to 7 p.m.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
