Emma Chamberlain: How did she achieve her status as a fashion icon?

YouTube star and podcaster Emma Chamberlain (23) is currently a guest at the Summer Olympics in Paris and is impressing everyone with her unusual and fashionable looks. She has long been considered a fashion icon who has had a significant influence on the clothing style of younger people in particular. The 23-year-old often causes a stir with her outfits, which she mostly shares on Instagram with her 15 million followers.

A steep development

Chamberlain began her internet stardom on YouTube as a teenager, where she quickly gained a large audience through her effortless intimacy and sense of humor. In her earlier videos, she took fans on trips to thrift stores and attempts to alter clothes, but the focus of her channel was primarily on other topics. Her attitude to clothing was rather indifferent and her style was more casual.

Her move to Los Angeles in 2018 was accompanied by a change in her style. But it wasn’t until 2019 that the big change came when she became an ambassador for the luxury brand Louis Vuitton. Other recognized brands such as Levi’s and Miu Miu subsequently took notice of her, recognized her reach and began collaborating with her. These developments led her to turn to haute couture.

In her series, which she launched in 2020, fashion has become a recurring theme. For example, she talks about her “riskiest fashion choice” or about various trends. In one episode with fashion expert Richard Thompson Ford (58), she deals with the history of fashion and in another episode she has a conversation with her stylist Jared Ellner, with whom she has been working for years.

Her legendary Met Gala looks

Chamberlain continues to prove her creativity with her looks, as well as her ability to immerse herself in many different styles. In 2021, she graduated from the , where she was celebrated with her crystal-embroidered Louis Vuitton dress.

In 2023, she appeared in a and matching make-up. This year, she wowed in a mocha-colored one that was reminiscent of gothic fashion.

But the motto “less is more” also finds its place in Chamberlain’s wardrobe every now and then: At the Venice Film Festival in 2022, she wore a figure-hugging and simple white dress by Roberto Cavalli in vintage style. Also at the festival, she presented herself in a unique .

Emma Chamberlain likes it unusual

Generally speaking, Emma Chamberlain makes daring style decisions that attract a lot of attention. For example, she transformed a simple beige cotton shirt into a sexy crop top by wearing a red bra over it. She then tucked the bottom fabric of the shirt into the bra. A long black skirt and dramatic sunglasses completed the look, which her fans celebrated enthusiastically.

At the end of June, Chamberlain was able to impress her followers again. She appeared in black suit pants, brown leather gloves and a white blouse, which she only fastened to the front of her body. The look almost seems like an optical illusion.

On the road for the Olympics in Paris

Chamberlain is currently a welcome guest at the Summer Olympics in Paris. On the occasion of the sporting event, she is presenting her sporty, but no less stylish side on Instagram. The one that caused a lot of excitement was the one that, in combination with white tights and sweatbands, is reminiscent of the style of the 80s.

On the other hand, the pleated skirt, side cut-outs and zipper are absolutely trendy. She paired it with a sporty cap with the USA logo, white stilettos and socks.