The documentary, just over an hour and a half long, brings together former app workers to explain the dangers of their algorithms.
The social media dilemma is one of the documentaries available in Netflix which best describes the addictions and negative impacts of excessive use of these applications. The production also includes testimonies from former executives of the companies to indicate in first person the strategies that were designed to manipulate the emotions and behaviors of users.
The 93-minute content analyzes that Attention is one of the capitals most wanted by companies like Meta, X Pinterest, among many others. It is estimated that a person unlocks their phone an average of 80 times per day after receiving a notification. From this moment on, strategies are implemented to keep users within each application for as long as possible.
What is The Social Dilemma, Netflix about?
The documentary attempts to describe the workings of algorithms that make social media addictive to people and exploit their human vulnerabilities. Former Twitter executive Jeff Seibert says during production: “Every action you take is monitored and recorded. Exactly what image you look at and how long you look at it.”
The process mentioned above keeps track of the user’s history so that we can know what caught their attention a year ago, a day ago, and even what video they left behind after just a few seconds of production or what content they didn’t like. This works like a mix between Orwell’s Big Brother but with the “happiness” of Huxley’s novel to keep us on the networks with effective ads tailored to our tastes.
The social media dilemma also addresses the issue of bias that these websites produce. Seeing only content tailored to the user’s way of thinking and tastes changes the view of reality. One of Facebook’s first investors, Roger McNamee, added: “Over time you get the false feeling that everyone agrees with you because all your news thinks like you.”
The Social Dilemma Trailer, Netflix
The Social Dilemma Cast, Netflix
The documentary of Jeff Orlowski He added high-profile voices from the tech industry to his recording. Only at the beginning of his material are there quick shots of former employees of Google, Twitter, Pinterest, Instagram, Facebook, among many others. In addition, he features performances by: Tristan Harris, Aza Raskin, Justin Rosenstein, Shoshana Zuboff, Jaron Lanier and else.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
