Flavio Briatore runs a luxury restaurant chain serving Mediterranean dishes under the name “Crazy Pizza”. His new restaurant in Naples is already making negative headlines before it even opens.
Former Formula 1 manager Flavio Briatore has gotten himself into a lot of trouble with pizza prices of up to 65 euros in his newest restaurant in Naples. The pizza makers’ association in the southern Italian city accuses the 74-year-old of betraying the tradition of the entire trade.
The former team boss of the Formula 1 racing teams Benetton and Renault wants to open another branch of his restaurant on the waterfront in Naples after the summer break. Briatore, who has a now grown-up daughter named Leni with Heidi Klum, already owns several luxury pizzerias in cities such as London, Monte Carlo and Saint-Tropez.
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Flavio Briatore justifies his pizza prices
The menu of his new restaurant in Naples also includes a 65-euro pizza topped with the Spanish Pata Negra ham. The other prices are also quite high. The classic Margherita pizza, for example, is said to cost 17 euros. By comparison: elsewhere in the pizza stronghold of Naples, the Margherita topped with tomatoes, mozzarella and basil is available for four euros. The price usually does not exceed nine euros.
The local association of pizza makers explained: “This is not in keeping with our tradition. Pizza is a dish for the people. It must not be too expensive.” Briatore justified himself: “I am convinced that the price for a good pizza in a luxury restaurant with qualified staff, DJs and entertainment is absolutely reasonable.” He also referred to his restaurant in Milan. There, the pizza Margherita would also cost 17 euros, and he does not think the price-performance ratio is excessive. Interested guests should note: In Milan, the exclusive Pata Negra pizza costs 68 euros, and the restaurant in Saint-Tropez serves a truffle pizza. Cost: 75 euros.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
