“To be continued”, That was the complicit word that appeared in matinee series, right at the moment of greatest tension, when the entire audience was wondering how the hero would save the girl or get out of a surely deadly trap.
You had to wait a week to get out of that doubt and get into another one, because the next chapter also ended with the same word, and so on. An old trick to keep the public expectant and captive, paying for their weekly entrance. This was not invented by the cinema, first there were serialized serials, much later the comics, which at the bottom of the last frame had that hypnotic word, “to be continued…” But in the cinema it had a greater effect.
“To be continued…”the film we now see, has A very special hero: the film mediumpopularly known as celluloidwhich today seems to be at risk of disappearing. However, it is still fighting for its life, and it has been proven that it has more life than the digital one. And more merits, too.
This is what they emphasize Fermin Rivera and Emiliano Penelasauthors of this work, supported by a good number of specialists in restoration and conservation, visual artists, laboratory technicians, technicians and merchants, among them Frank Roumen and Catherine Cormonmembers of the imposing Eye Filmuseum in Amsterdam with its 120,000 film prints, Serge Brombergfrom the restaurant company Lobster Films, Sun Colombowho runs a 16mm lab at the University of Cinema, Claudio Arditia 35mm projector repair technician and also an exhibitor and projectionist with his own cinema, and the names go on.
Put like that, it might seem like this is just a movie for people in the industry. But it is something more, something that affects everyone. It is an expression of love for analog cinemaat mythical cinema cans, the noise of the projectors, the tangible contact with the film, the delicate, loving work of fixing them when they deteriorate, the pleasure of seeing images of true quality, which do not change their tones when they are passed through other devices nor are they blurred with impunity.
And it is the contagious security of being with something that can last forever (provided it is well cared for, of course). Oil, paper, and film still exist, and those who know how to choose them well. Not everything in life has to be digital. And this film, coherently, is made on film.
“It will continue…” (Argentina, 2024); Dir.: Fermín Rivera and Emiliano Penelas. Documentary
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
