The event created by the Argentine Federation of Travel and Tourism Business Associations 60 travel and tourism agencies from all over the country participated and more than 4,000 tourist products were available. “We had an impressive edition, with very interesting results for the participating travel agencies, where many of them reported more than 100% increase in queries and traffic.“he said first Andres Deya, President of FAEVYT.
Deyá highlighted that, during the six days, an average of 1,000 people were registered “between 30 and 100% increase in sales compared to a normal week”In some cases, they even exceeded the 200%, reported. “This reinforces the importance that Travel Sale has as an action and the enormous expectation that it generates, edition after edition, in consumers who are eager to learn about the products that companies make available,” he added.
The 2024 edition of the Travel Sale took place in a complex context in the country, where a strong economic contraction prevails. In response to this, agencies opted to promote sales in installments to attract travelers. “Without a doubt, having the possibility of having quotas had a great impact on the final decision of the passengers,” said Deyá. He also said that FAEVYT will continue working to provide citizens with more tools “that allow us to benefit tourists and grow as a sector.”
Martin Romano, treasurer of FAEVYT and spokesperson for Travel Sale, gave numbers from the recent edition. “After a week of action, Travel Sale 2024 received more than 6.4 million impressions, more than 960,000 accounts were reached in the action on social networks, more than one million visits and more than 250,000 new users on the websitewith peaks of more than 3,000 users per minute. This initiative allows us to show the enormous variety of products that Argentine travel agencies have, as well as being an excellent showcase for all participating companies,” he stressed.
The best-selling national destinations of the Travel Sale
- Bariloche
- Iguazu
- Mendoza
- Buenos Aires
- Jump
- Ushuaia
- Calafate
- Mar del Plata
- Catamarca
- Jujuy
The most sought-after international destinations in the Travel Sale
- Brazil: Rio de Janeiro, Florianópolis, Buzios, Canasvieiras
- Miami
- Caribbean: mainly Punta Cana
- Mexico: Cancun and Playa del Carmen.
- Europe: Spain (Madrid), France (Paris), Italy (Rome) and Türkiye
- Uruguay: Punta del Este, Colony.
- Chili
One of the participating companies, Take off, The event saw a significant increase of 165% in interest in package holidays compared to the previous year. In addition, they highlighted that the option of installments to finance international travel boosted demand for January and February.
“Punta Cana has positioned itself as a star destination, being the most chosen by Argentines who opt for this financing option,” he said. Laura Amoros, Senior Marketing Manager of the company. He added that “the possibility of paying in installments encouraged travelers to extend the duration of their stays, which was reflected in a significant increase in the average number of days of stay.”
In Take off, The ranking of the most sought-after Argentine destinations was led by Buenos Aires (+25% vs. previous week), followed by Iguazu, Bariloche, Mendoza and Jump. In the case of international destinations, the podium was headed by Rio de Janeiro (+21%), followed by Florianopolis, Santiago de Chile, Madrid and Miami. “A segment that surprised was activities (excursions, walks, etc.) which had an increase of 142% so far compared to the previous week,” he said.
Juan Garcia, B2C Commercial Director of Almundo, He said the event “exceeded all expectations.” In just the first 72 hours of the event, the company recorded a 60% increase in users visiting the website compared to the previous week.
“We had a very good number of sales throughout the week of Travel Sale. “If we talk about flights, Monday was the day with the most sales, followed very evenly by Wednesday and Friday. For hotels and packages, the greatest number of purchases was registered on Friday. While for excursions and car rentals the best days were the weekends since these are products that usually work very well once the other services are finalized in previous days,” he explained.
For Virginia Jouanny, Marketing Director of Catch him, There was a “significant increase” in traveler interest This was reflected in the 48.94% increase in traffic on the platform compared to the previous week. “Among the featured products, we can mention that packages and tours have experienced notable growth, with an 88% increase in sales compared to the previous edition. These products have been the most in demand, especially by those looking to take advantage of the benefits of traveling in the low season,” he said.
As for the most popular destinations nationwide, Bariloche topped the podium, followed by Tucumán, Salta, Jujuy and Puerto Iguazú. “These destinations have captured the attention of travelers due to the attractive offers and discounts available,” he said. Jouanny. At the international level, Madrid, Rio de Janeiro, Punta Cana, Miami and Circuits to Europe stood out.
iguazu falls.jpg
Pixabay
Maria Daniela Cacault, e-commerce manager of Heading South He stressed that compared to the previous week they registered “a 350% increase in sales”, which even surpassed the previous edition. “We registered a 160% growth compared to sales in the previous edition of the Travel Sale which had coincided with the Previaje,” he added. On this occasion, unlike previous years when Ushuaia was the most chosen destination, this year there was parity with El Calafate.
From TurismoCity, its co-founder and CMO, Julian Gurfinkiel, He considered it to be “a great edition” of Travel Sale 2024 with “strong momentum in the sale of national packages.” He added: “The most sold destinations were, in the following order: Iguazú, Bariloche, Salta, Ushuaia, Calafate and Mendoza. In terms of metrics, this was reflected in a 50% increase over the previous month.”
“We were able to notice a 40% increase in the number of queries, compared to the previous week of the action,” he reported. Juan Venuto, from the Marketing team of Pezzati Travels. In terms of sales, the agency registered an increase of almost 20% compared to the week before the action. “As for the most consulted destinations, the following stood out at a national level: Mar del Plata, San Juan and Puerto Madryn; and at an international level: Minicruise through Uruguay, Buzios and Punta Cana. Regarding the most sold destinations at a national level were Mar del Plata and Salta and at an international level: Buzios and Punta Cana,” he said.
The company BlinkTrip.com She was one of those who had her baptism at the event. Marcelo Morales Rins, The agency’s CEO said: “This is our first experience with Travel Sale and we were pleasantly surprised. We decided to participate and found good traction for our packages to Playa del Carmen and Spain, with a cultural touch, thanks to the fact that many travelers are already planning their summer. We registered an increase in traffic to the site and inquiries.”
While Juan Peruchena, from the Marketing and Communication team of Foster Travels, realized a 30% increase in enquiries or sales compared to a traditional week. “The best-selling products were cruises around South America and the most requested destination was Brazil,” he said. Maximiliano Bazan, Manager of Tax Free Travel, The usual queries they received during the days of the event increased. Among the best-selling products was Brazil (particularly the south of the country), and the most consulted were Scallops, Bombinhas and River of JaneYoro.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
