The Argentine driver was trending worldwide and became the most searched and mentioned on social network X, since his arrival in Formula 1.
Franco Colapinto generated an unprecedented boom in the Formula 1 since his arrival. The native of Pillar It was confirmed by Williams Racing almost a month ago, enough time for him to become the most popular driver in the top category on social networks worldwide!
The Argentinean competed in two races in the F1 so far, Monza and Azerbaijanachieving a historic 8th place on the circuit Baku (adding points for Williams and being the first Argentinian to achieve them in 42 years).
Due to the enormous expectations generated by the return of an Argentine and South American driver to the top category of motorsport after many years, Franco Colapinto generated a boom in the social networks. So much so, that it had the largest number of mentions in X (ex Twitter) worldwide in the last 30 days, among all pilots of the Formula 1.
And not only did it lead that list, but it had more than double that of the second-place finisher, Charles Leclercand more than four times more than the third, Carlos Sainz Jr. A real atrocity. That is to say, Colapinto leads the ranking with 391 thousand mentions, followed by the 184.7 of the Monegasque and the 83.9 from Spanish, according to the marketing consultancy Hauscom.
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Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
