The Patagonian city will present its new tourism campaign, being one of the most complete destinations in Argentina. The exhibition will be at the International Tourism Fair in La Rural.
Bariloche will begin his summer season participating in the 28th edition of the International Tourism Fair (FIT), which will be celebrated from September 28 to October 1 in La Rural, Buenos Aires. The Patagonian city will present its new campaign, “Bariloche is you”at booth 1150, which will be prepared to immerse visitors in the experience of this destination with activities such as live music, a master chocolatier and craft beer tasting.
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He event will have various options and alternatives for tourist plans to do in Barilochecombining experiences air free like horseback riding and walks, even plans gastronomic to tour the city and taste the dishes of the best chefs for a unique culinary experience.

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The stand will have 360 immersive videos to feel the full experience of touring the landscapes of this region.
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Bariloche, a destination that combines nature and flavor
The campaign “Bariloche is you” will focus on the various outdoor activities offered by the city. During the FIT, attendees will be able to learn about the many proposals to enjoy the summer in Bariloche: hiking, horseback riding, lake trips, diving and much more. Immersive 360 videos on the stand will allow visitors to virtually travel to the region’s stunning landscapes.
Another of the outstanding attractions will be the promotion of “Bariloche a la Carte (BALC)”he most important gastronomic event in southern Argentinawhich celebrates its tenth anniversary in 2024. This meeting, which will take place from October 4 to 13will turn the city into the epicenter of Patagonian gastronomy, bringing together the best chefs in the country and offering tourists a unique culinary experience.
The 4th Edition of Bariloche a la carte arrives

Business rounds for tourism professionals
He September 30 and October 1the FIT will have exclusive sessions for professionals in the sector. On these dates the Business Roundswhere national and international tour operators They will be able to network and explore new business opportunities. The participation of Hosted Buyers from countries like Brazil, Bolivia, Colombia, Ecuador and Mexico.
With a varied offer that includes outdoor adventures and first-class gastronomy, Bariloche has established itself as one of the most complete tourist destinations in Argentina. Whether through the FIT’s immersive proposal or its outstanding culinary event Bariloche a la Cartethe Patagonian city invites you to live an unforgettable summer surrounded by nature.
Source: Ambito

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