Wholesalers launch Black Week to boost sales

Wholesalers launch Black Week to boost sales

October 4, 2024 – 12:13

It will be in the third week of November with the aim of boosting sales during the New Year’s Eve Parties. The proposal will have great offers promoted by the Argentine Chamber of Wholesale Distributors and Self-Services.

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Before more than 200 businessmen from all over the country, the Argentine Chamber of Distributors and Wholesale Self-Services (CADAM), launched “Black Week“, a proposal that with massive offers during a week that seeks to consolidate the sales of the sector in the face of the fall in mass consumption.

Under the motto “Without commerce there is no city“, the initiative will be developed in the third week of November to supply businesses and retailers, with an eye on the New Year’s Eve Parties and thus be able to boost sales of quality products prior to the last few months.

“We want the families can access the food and drinks with promotional prices and that the red numbers (with losses) turn black (with profits) to close the year of our balance sheets,” said the directors of CADAM.

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The Argentine Chamber of the Cosmetics and Perfumery Industry, GS1, UNILEVER, Colgate, among others, also participated in the event.

The Argentine Chamber of the Cosmetics and Perfumery Industry, GS1, UNILEVER, Colgate, among others, also participated in the event.

CADAM

From the Camera They also indicated that they hope that “the banks and wallets virtual Join us in this action Black.” The presentation took place within the framework of the National Congress of wholesale distributors of mass consumption products (CONAL).

He eventhad the presence of the Undersecretary of Consumer Defense and Commercial Loyalty of the Nation, Fernando Muiño, directors of the Association of Brand Industries (ADIM), the Argentine Chamber of the Cosmetics and Perfume Industry (CAPA), GS1 (official standard supplier of codes of bars), UNILEVER, Colgate, among others.

Where does the term “Black” come from for commercial promotions?

The term “Black Friday“The police began to use it Philadelphia in the 1960s, to describe the chaos and heavy traffic that occurred the day after the Thanksgiving Daybefore the holidays, when consumers flocked to stores to take advantage of deals.

Later, it was extended to various countries around the world to describe the consumer behavior and the shops during the Christmas shopping season.

Source: Ambito

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