The Italian businessman managed to exceed 800 million euros in profits per year and was able to continue with his passions by investing in the club of his loves.
Antonio Percassi He was a player in the Italian soccer league who left his passion aside to win million euros with his investment firm, Odissea. This holding company diversified into the textile, agri-food, restaurants and shopping centers market. His earnings allowed him to pour his capital into sport and he became the president of Atalanta.
The Italian was also one of the drivers for the brands of Zara, Victoria’s Secret and Starbucks in your country. His conglomerate managed to break the barrier of 800 million euros in profits per year. This figure was obtained by open more than 1,000 stores and hire approximately 9,000 employees all over the world.
The story of Antonio Percassi, the billionaire who put on the shirt and took his club forward
The main clubs in Europe usually have businessmen at their command, but what stands out about Percassi is that he has more than 100 professional games. This characteristic allows him to have another vision of the needs of the club he loves, in which he debuted at the age of 18 in Serie B in 1971. The chronicles of the time described his performance on the field as a brave defender who was able to play seven consecutive seasons at Atalanta.
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Gil Eroi of Calcio
The footballer was transferred to Cenesa in 1977 but only played two games before retiring at the age of 23. The reason for his departure was that he wanted to generate more money and did not have enough talent to become rich in the sport. This same year he managed to partner with Luciano Benetton to make his way to the capital market.
Percassi’s first investment was towards the brand United Colors and continued with the purchase of shares in luxury firms such as Gucci, Guess, Ferrari, Nike and Victoria’s Secret. Despite his new life, the former soccer player was never able to free himself from his original passions. He was close to Atlanta and led the institution in the cycle from 1990 to 1994.
The arrival of the new millennium found in Italy the doors for new international brands to enter the country through their influence in the market. Percassi was the leader in the strategic plan so that Zara competed in Italy and, almost two decades later, also played a key role in the development of starbucks in the region.
The Italian returned to the club of his loves when it needs him most. Atalanta had returned to Serie B and Percassi decided to take the reins of the club in 2010, after new investments from his conglomerate. This step marked a new era in the team because it managed to return to the first category, It was positioned among the first three places in the competition and among the eight most important in Europe.
How much is Antonio Percassi’s fortune, according to Forbes
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Goal
The former soccer player protects one of the most important capitals in Italy thanks to his conglomerate and his cosmetics brand, KIKO. This diversification of investments allowed him to gather a fortune of approximately 1.6 billion dollarsaccording to Forbes magazine.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
