The entity Columbia Bankwith 100% national private capital, launched Columbia Mobile Bankits own web and mobile application. This release is part of its ambitious digital transformation strategy, with an essential role in the user experience (UX). It was attended by Veritrana global technology company that simplifies banking experiences.
With this measure, Banco Columbia migrated from a third-party solution to its own in the cloud. Its main objective is to digitize completely to its 450,000 clientswhere the retirees are one of its main focuseslike 39% of its users.
Faced with a competitive financial ecosystem, this digitalization implied a cultural change within the bank. Collaborators, clients and directors from all over the country contributed their knowledge and expertise to identify areas of value for this update.
The possibilities of Columbia Mobile Bank
Banco Columbia will offer all its clients operate digitally in a simpler, safer and more intuitive way. With Columbia Mobile Bank, users will manage your accounts, download statements, transfer, make payments and consult loansamong other operations.
In the first stage of this transformation, the focus was on onboarding of retirees, who traditionally wait in long lines at branches. This segment will also have a Differentiated user experience and simplified interface.
In a second phase, it will be extended to rest of the public with a full version with more features. The segmented vision of users will be precisely a added value of the solution.
The collaboration between Banco Columbia and Veritran
The institution, with more than 50 years in the country and 44 branches, is positioned at the level of the most important financial entities in terms of technology and efficiency. With this technological leap, Banco Columbia will be able to scale its operation throughout the country, increase its profitability and reduce operating costs.
Pablo ConfortiGeneral Manager of Banco Columbia, stated: “At Columbia the digital transformation has marked before and after in the way we operate.” They previously had significant efficiency and accessibility challenges, but now they will be able to “offer a completely renewed experience” to their customers, Conforti said.
Veritran, which creates digital business solutions, allows more than 50 million people to manage their finances easily and securely today. For this reason, it is a key ally of the bank thanks to its extensive and proven expertise in the financial industry.
Abel MustafaBusiness Development Director of Veritran, indicated that “Banco Columbia demonstrates that with disruptive solutions like Veritran’s it is possible to digitally transform in a short period and start scaling your operations with tangible results and benefits for their clients.”
About Columbia Bank
The entity lends itself to the consumption of individuals and SMEs. Some of its products are personal consumer loans, fixed-term investments, negotiation of public and private securities, Savings Banks, Checking Accounts, Safe Deposit Service, exchange operations and insurance.
Banco Columbia works with the objective of developing an agile and innovative organization with quality services. It also accompanies its clients to operate in a simple and safe way.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
