In 2021, Radio 10 included as a novelty the broadcasts of the matches of the Argentine National Team in the 2021 Copa América that Lionel Messi’s team ended up winning. In addition, the first broadcast on board a railway in the history of local radio was given.
“Regarding the way of listening, we observed that the older the age, the greater the use of radio equipment and the less use of digital platforms. In this sense, we can presume that the exclusive content, the cuts, the alternative channels that generate audiences and income are alternatives that will surely continue to grow”, highlights Javier Pianta, University Professor, Political Communication Consultant and Director of PDM Argentina.
The previous year, Radio 10 presented countless cuts on Radio Cut that rotated through social networks. Radio 10’s Twitter account has more than 330,000 followers and the Facebook page has more than 410,000. On Spotify you can access “The sound of reality”, a review of the most outstanding songs twice a day. In addition, “It’s backwards” came out, a podcast with exclusive content.
“The exclusive content, the cuts, the alternative channels that generate audiences and income are alternatives that will surely continue to grow,” advances Mr. Pianta.
Sword, for his part, concludes that “the radio is in good health among the media preferences of Buenos Aires and Buenos Aires residents.”
Source From: Ambito
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