The discount week seeks to promote wholesale sales, affected by changes in consumption due to the recession.
From November 18 to 25, the National Wholesale Black Week for retail businesses will be held for the first time. There will be more than 150 branches participating in the discount week that will seek to consolidate the process of increasing sales and that the year ends with a positive impact in a sector that was greatly affected by the recession.
“There is more price competition, everyone asks for interest-free installments and bank promotions or collection platforms, that implies that the commerce is giving up profitabilitybut sales have increased and positive numbers have already been seen in recent weeks,” the wholesalers highlighted. The proposal will be carried out by the Argentine Chamber of Distributors and Wholesale Self-Services (CADAM).
As specified by the organization, it will be a joint effort of the entire traditional trade chainbecause Black will start from the origin, with dozens of industries that support the initiative of wholesalers, who supply neighborhood warehouses and supermarkets (140 thousand, perfumeries and local businesses throughout the country), reaching consumers in every corner of the country.
At the moment, there are more than 150 wholesale branches that offer massive essential products (food, drinks, perfumery and cleaning), which confirmed their participation. Among them, Maxiconsumo, Makro, Nini, Dai Nippon, Hipermay, Oscar David, Isabel Martinelli, Caromar, Ramon Buj Wholesaler, Facor, Masivos, El Indio, Nueva Era, Micropack, Tadicor, Parodi SRL, Self-service Wholesaler Líder, Redolfi SA, El Emporio, Max offers, Hypermarket, Route 25, Colmark., Casa Florian, Doan, Basualdo, La Maravilla, Lamadrid Wholesale Self-Service, MaxiComodín and Dulcenteramong others, with sales rooms throughout the country.
The impact of the recession on wholesale sales
The recession generated changes in sales strategies and in the consumer trendsfrom the growth of sales of B brands, to the definition of purchases based on offers or promotions.
But, at the same time, there is specific products that the families were resigning as the olive oil, snacks, sweets, yogurts, desserts and drinks. Toiletries and cosmetics also suffered significant declines. Regarding cleaning elements, The product mix was reduced, and demand is focused on basicssuch as bleach and detergent, while “impulse purchases” became increasingly restricted.
“Last year the context was reversed. There was excess demand for certain missing products that did not arrive due to import restrictions, and Now what is missing is consumption, there is an oversupply and market competition is increasing”, they observe from CADAM and added: “We hope that, with the projected economic recovery, the consumer will turn to postponed purchases.”
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
