Corporate gifts for the end of the year and back to school: anticipating is the key

Corporate gifts for the end of the year and back to school: anticipating is the key

November 11, 2024 – 17:30

It is a strategic bet that allows companies to offer something significant in a challenging context. By adapting benefits to the real needs of their teams, companies not only optimize resources, but also reflect a genuine commitment to the well-being of their employees.

With the end of the year just around the corner, the Human Resources areas in companies in our country face an important challenge: how to recognize the efforts of their teams in a complicated economic context and with limited resources? The reality is that many HR teams are on tight budgets and must manage a large number of people and a high workload, especially in December, when year-end planning becomes a real race against time. Making each employee feel valued under these conditions requires an efficient, creative and agile management approach.

In the past, the “Christmas box” or traditional gifts were the norm, but inflation and pressure on the cost of living have changed employee expectations. Today, many employees value more a benefit that they can use flexibly and that allows them to cover daily or specific expenses according to their needs. According to the recent Argentina 2024 Remuneration Report by Michael Page, prepared for Bonda’s HRTrends event, 51% of employees in Argentina are dissatisfied with their salary and 94% consider other job opportunities. This context leads companies to look for recognition options that really impact the lives of their collaborators. In parallel, a Pullmen survey indicates that 70% of companies face difficulties in retaining talent, underscoring the importance of implementing benefits solutions that provide real value to the collaborator. In this context, flexible benefits are not just a trend: they are a strategic necessity.

What can companies do? This is where gift cards are gaining more and more ground. This benefit allows collaborators to choose how, when and where to take advantage of it, instead of receiving a fixed gift that does not always fit their real needs or preferences. Companies find in them an ideal solution, since they do not require complex logistics and can be implemented quickly, optimizing time and resources thanks to their digital format. In the end, flexibility is key: each collaborator can allocate the benefit to food, technology, fashion, health, home or even education, which increases the perceived value of the recognition. So far in 2024, more than 1,000 companies have opted for the solutions offered by our platform, Bonda, adopting gift cards or flexible benefits instead of traditional gifts and thus adapting to the changing preferences of their collaborators and in tune with the economic context. .

“Back to school” is another key date that directly impacts the family economy. Increasingly, companies are choosing to offer specific gift cards to employees with children, focused on items such as school supplies, clothing and technology, thus helping to alleviate the family budget during this period.

To ensure that these benefits, both for the end of the year and for other key dates, generate a true impact, advance planning is essential. Companies that plan their gifts at least two months in advance manage to optimize their budget by 42% and have access to a greater variety of options, thus providing a more satisfactory experience for their collaborators. Additionally, this approach allows you to coordinate details, make adjustments based on the team profile, and avoid last-minute stress and additional costs. For this date, it is key for companies to begin planning in late December or early January, ensuring benefits are available just as families face these school expenses.

With the aim of offering gifts that are truly valued, Bonda’s corporate benefits platform includes a variety of gift cards from highly attractive and functional brands for the end of the year and back to school. ADD BRANDS. In 2024 alone, companies redeemed a total of 4 billion points in gift cards at the regional level, and it is projected to exceed this figure by the end of the year, thus ensuring that each employee has the opportunity to choose what they are most excited about, guaranteeing a meaningful and useful gifting experience.

Thus, anticipating the planning of year-end benefits and back to school is a strategic bet that allows companies to offer something significant in a challenging context. By adapting benefits to the real needs of their teams, companies not only optimize resources, but also reflect a genuine commitment to the well-being of their employees. In an increasingly competitive market, the difference is made by those organizations that manage to consolidate a culture of support and commitment, strengthening talent loyalty.

Bonda People Manager

Source: Ambito

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