The ideal of beauty is changing: no one wants to look like Kim Kardashian anymore

Kim Kardashian (44) and her sisters have been beauty role models for many in recent years: smooth shiny hair, voluminous lips, dazzling white teeth, big eyes with dramatically full eyelashes, perfectly defined eyebrows, large breasts, narrow waist, curvy hips and big butt. But now this ideal of beauty seems to be shaking.

the trends in cosmetic procedures and cosmetic surgery in the USA are moving towards more naturalness. The industry magazine interviewed several plastic surgeons who work in the United States.

It revealed that the trend is moving away from exaggerated curves and eye-catching lip fillers à la Kardashians towards a more subtle beauty look in which the procedures and corrections are less obvious. Many patients are now opting for breast reductions or smaller implants that only add a cup size.

Minimal tightening such as mini arm lifts or face lifts instead of treatments with fillers are also on the rise. According to the “Hollwood Reporter” in the USA, this trend is particularly evident on the east coast. In general, people there are now more likely to opt for minor corrections or minimally invasive procedures that preserve the natural facial expression. Social media is said to play a major role in changing beauty ideals: more and more people are said to have developed skepticism about injectable products and to have been put off by an unnatural appearance.

While cosmetic surgery tends to be carried out later and later, small anti-aging procedures start earlier. More and more women in their 40s are choosing small facelifts or eyelid corrections to subtly treat premature signs of aging.

AI is being used more and more often in preparation. New technologies allow patients to “imagine their future smile,” explains a cosmetic dentist. This makes the treatment “more precise and more interactive”.