Söder in a Christmas sweater, Habeck in a rustic knit, Lindner in an existentialist turtleneck: Why the fashionable comfort factor is suddenly so important in this election campaign.
The best milestone of every influencer career? When the community is big enough that you can finally release your own fan merch! For the Bavarian political influencer, er, Prime Minister Markus Söder, the time has come: in a Christmas sweater with his own likeness and CSU lettering knitted in, he is currently spreading the Advent mood on Instagram. And, how wonderful for cringe-free #söderisst fans: you can even win the sweater. “But you have to comment or tag a friend,” explains Söder before the video dissolves into stardust. One more bell rings and the Christmas fever dream of a political social media strategy is over.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
