The industry of personal care and the cosmetic are growing worldwide and Argentina is not left behind. In the first half of 2024 the industry exported US$253 milliona 43.2% more compared to the same period in 2023, and left a balance in favor of this market in US$8 millionaccording to a report by National Institute of Statistics and Censuses (INDEC).
The report “Cosmetics, hygiene and cleaning” of the Ministry of Economypublished in March 2024, reflected that in 2022 the Argentina turned out to be the country with highest increase in cosmetics sales throughout the region, reaching 55% and billing $560,000 million at the national level.
In 2024, the turnover of the beauty and personal care market in the country amounted to almost US$5,593 million and it is expected that until 2029 it will grow annually above 3%, as indicated Statistathe German statistics portal used in the same report. This increase revealed one of the main backgrounds and reasons for consumption: the growing obsession for personal image.
A sector that is projected to grow
He average expense of these products in homes represents the 2% of the family budget. Compared to other items and industries, in the first quarter of the year, articles of personal care were the ones that had the most increases in sales, compared to the same period in 2023, with a 225% more. In terms of billing, the figure reached $28,292 millionaccording to INDEC.
The main companies that concentrate the cosmetics market in our country are: L’Oreal Argentina SA, Natura Cosmticos SA, Coty SA, Cosmticos Angostura SA, France Argentina Cosmetic and Novachem (Evonik).
“Latin America It is a very important market for the cosmetics industry. Even by 2025, the market is expected to reach value of US$45,440 million. That is, it is and is projected to continue to be a relevant segment for people and for purchases,” he stated. Lucila Barttolozimarketing manager Natura Argentina.
Worldwide, Asia Pacific reflects the fastest growing market and North America as the largest, where the cosmetics industry is projected to register an annualized growth rate of 4.2%, during the period between 2023 and 2028, indicated the analysis of the Ministry of Economy. But does this growth simply correspond to an economic capacity or also to a cultural and social phenomenon?
Cosmeticorexia: an obsession that seems to have just begun
A specific term has recently gained relevance regarding the growing need to consume cosmetic productswith the expectation of achieving and meeting certain standards; That addiction and obsession is known as cosmeticorexia.
“We see this phenomenon more and more in the office, it is mainly due to the social networks that show images that are often unrealistic and perfectionist, and the teenagers are the most vulnerable to these demands,” he said. Paula Esteleydoctor specializing in dermatology (MP: 26712).
The increase in consumption in the personal care market reflects “a desire for preservation and aspiration to meet high aesthetic standards”, which is strongly driven by people “between 20 and 35 years old, who are the ones who show the greatest obsession”, he explained Ximena Díaz AlarcónCEO and co-founder of Youuniversala consulting firm specialized in research, trends and innovation.
The beauty pressure does not exempt any age group or range, but it is alarming how it is increasingly affecting young people, where “the 35% of girls between 9 and 12 years old use cosmetic products and 19% states that she does not feel comfortable with her image or that something would be changed,” Ximena said.
Dermatologist Esteley maintains that indiscriminate use of cosmetics can produce a negative impact on the skinsuch as altering the skin barrier and leaving it more vulnerable, and who observed a increase of consultations in young people, from 10 to 25 years old, about routines to “want have porcelain skinimprove pores (which are totally normal) and not want to have even a pimple.
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How brands face this phenomenon
Social networks do not only have a negative impact, since on the other hand they allowed and gave people the freedom of consumption, access to information and to be influenced by what products are trending and recommended. “The consumers are the ones who set the agenda and the patterns within the game of supply and demand. Today they evaluate brands by benefits, quality and price, but also by the impact they generate in the world“he stated Barttolozi.
From Natureone of the leading brands in the sector, maintain that this phenomenon is part of “a cultural issue that we must disarm and beauty brands We have a great responsibility in this path”, so with their products “they seek to make people feel represented, included in the proposal of beauty free of stereotypes and patterns”.
Daniela Lopezknown as Dadatinacosmetologist, influencer and developer of a line of cosmetics together with ACF, spreads through her social networks a conscious consumption and maintains that the cosmeticorexia largely happens because “we have a lot of information within our reach and many people that we perhaps admire showing things that generate desire either desire to copy their routines“.
Regarding a sector where tendencies are increasingly imposed by adolescents/adults, Dadatina points out that the key factor is know how to adapt since “the younger generations They are marking what they want in a more direct way” and that “helps a lot so that we can create based on what they need either they want“.
At a time when routines abound skincarethe promises of products that seem to be the key to our beauty and an excess of information, it is essential to be able to be aware of this phenomenon to take action on the matter and choose to consume prioritizing health and well-being above all.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
