The consolidation of mortgage loans and a growing dynamization of the mortgage market rentals will be among the keys to the real estate sector in 2025. From the Chamber of Real Estate Services Companies (CAMESI) They maintain that the prospects for next year are marked by a dynamic environment, influenced by economic, technological and social factors.
“A possible macroeconomic stabilization and market adjustment could encourage more purchase and sale operations, especially in residential properties, due to the growth of mortgage loans and the capital from money laundering that began in 2024. Likewise, the arrival of mortgages for future assets will generate greater dynamism in real estate trusts, in construction consortia at cost and in the subdivisions of closed or semi-closed neighborhoods,” he considered. Mariano García Malbránpresident of CAMESI and president of Keymex Argentina and Keymex Latin America.
Dotti Penatemember of CAMESI and CEO of RE/MAX Argentina and Uruguay, pointed out that the reactivation of mortgage loans “represents a transformative opportunity for the real estate market, especially for the middle class, which has historically been limited in its access: if the middle class once again has access to credit, we will see a reactivation of the genuine demand that the market needs, with families and people looking for their first home or a place to grow.”
In addition to the reactivation of mortgage credit and the revitalization of the rental market, sector leaders affirm that 2025 will be marked by the growth of alternative models (seasonal rentals and co-living models will continue to gain popularity, especially among young people and professionals looking for greater flexibility), as well as the emphasis on new technologies and sustainability.
In that sense, artificial intelligence, big data and virtual reality will continue to transform the customer experience, facilitating the purchase, sale and rental of properties. In turn, projects that include green certifications and energy efficiency concepts will gain prominence, aligning with the demands of a more conscious public.
The 5 fundamental milestones in the CAMESI real estate market that passed in 2024
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Rental market resurgence
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Money laundering
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Emergence of mortgage credit
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DNU 1017/2024
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Advancement in PropTech technologies
Despite the economic challenges, 2024 marked a turning point for the rental market. “The repeal of the Rental Law brought greater stability and predictability for both tenants and owners, promoting a great recovery in the supply of residential rental properties”stated García Malbrán.
Peñate added: “Real estate franchises also expanded in 2024, reflecting a more reliable environment for investments thanks to exchange stability and the inflationary slowdown.”
Sergio Weber, member of the Board of Directors of CAMESI and president of Coldwell Banker Argentina, Uruguay and Paraguay, assured that money laundering energized the market: “The injection of capital from laundering is driving property acquisition, especially in well developments, generating key deal flow for developers and builders.”
Finally, the Argentine real estate sector is experiencing significant progress in the adoption of PropTech (Property Technology) technologies. These tools not only streamline processes, but also improve customer experience and optimize decision making. Real estate agencies that invested in these technologies are reporting greater operational efficiency and an increase in the generation of qualified leads.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
