The toy stores They are closing the second consecutive year with drops in the level of sales but they are betting that the final impact will be less, through the purchases of gifts for Christmas and Three Wise Men.
The Argentine Chamber of the Toy Industry (CAIJ) estimated that consumption for the end-of-year festive dates will be “acceptable”, although it will not be enough to reverse the recessionary scenario that the sector faced during 2024.
In this sense, the president of the entity, Matías Furió, assured that “after the falls in units sold last Children’s Day (-16% in units) and the performance of the season at the end of last year (-8% )expectations are moderate for the end of this year, beyond the slight recovery in the level of activity that we are noticing these days.”
In this way, the CAIJ predicted that the average ticket would reach $17,000 per toy in neighborhood stores and $35,000 in toy store chains where 90% of imported products are offered.
In this framework, the report highlighted that “domestic industry toys have not increased their prices due to the reduction in the costs of different raw materials that managed to offset the increase in rates for public services.”
What is the price of toys this 2024
In this regard, he stated that “You can find prices starting at $3000 as modeling masses, a small plastic car or 24 blocks up to $200,000 for a dollhouse or $350,000 for a battery-powered car”, detailing that “there are toys for all ages and play interests: role-playing games, games of ingenuity, skill games, toys for encourage cooperation, creativity, socialization, motor skills, etc.
The Chamber remarked that “the consumer took advantage of the Toy Store Night last December 12 to look at offers and reserve the toy in your trusted store while waiting for the bonus or bank promotion, which is why we began to notice more movement starting last Tuesday.”
Regarding the payment methods that are being used mostly to make purchases, he revealed that “the 85% of transactions are being made with credit cards that offered discounts and fixed interest-free installments with significant repayment limits of up to $18,000.”
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
