With an exchange rate policy that incurs exchange rate delayvacations abroad become more attractive. Particularly in Brazil, which devalued its currency, a strong influx of Argentines is expected during the summer.
Will the number be a record? He Ministry of Tourism Brazilian registered a maximum historical number of tourists from Argentina in 2017when they traveled 2,622,327 Argentines to explore the beaches of the neighboring country. The figure reflects the highest peak reached since 2002year where Brazil registered only 689,000 visitors who opted for that country instead of the Atlantic Coast.
After the maximum reached during the second year of Macrism, in 2018 the number of Argentine tourists fell to 2.4 millionand then break the million floor in 2020with 887,805 visitors, within the framework of the COVID-19 pandemic.
For the coming season, the expectations of the Brazilian tourism sector regarding the arrival of Argentines are high. According to Kassyana Martinsmember of Destination Floripa & Regiãoan association that brings together tourism companies from Florianópolis, tourists arriving from Argentina “They will be the main guests in the next two months”.
Cynthia Radichsales strategist and owner of the real estate agency Floripa Beachtells this medium that the capital of the State of Santa Catarina has a population of 560 thousand inhabitants, but they hope that this figure triple in season.
The specialist, originally from Argentina who currently resides on the island of Campeche, recognizes that in 2017 “it was a boom” and, therefore, “one of the best years” regarding the number of arrivals to the Brazilian country.
The real estate agency, although it does not estimate whether or not the figures from that year can be exceeded, assures that in 2025 Argentines will be protagonists of Brazilian beaches.
To put their projections into numbers, they provide a piece of information that gives context: at the end of December, signed 600 contracts with Argentine tourists, without reaching the peak of the season. Last year, at the end of the three-month vacation, they had reached only 420.
According to Radich, the increase in Argentine tourists is mainly due to two reasons: the first is the exchange rateand the second that the majority public arrive in Brazil by carwhich eliminates the possibility of paying a ticket.
“One of the most sought after beaches are Playa Los Ingleses and Canasvieiras. We almost have no room left, we have 88% occupancy and there is a lack of people who come without a reservation. “We are lacking properties.”highlights the specialist in the sector. There, in Florianópolis, The average value of a property for a family of four is around US$100 per day.
In any case, he understands that the Atlantic Coast will not be so harmed by the massive arrival of Argentines, because the choice of destination is subject to the age range: while the youngest choose the Brazilian nightolder adults choose local theaters, typical cafes and restaurants and enjoy the beach without requiring much logistics for transportation.
The current situation of the local tourism sector
So far, it is not the panorama that the local tourism sector envisions. In fact, hoteliers and workers in the tourism sector have warned that reservations for the 2025 season suffered a 25% drop compared to the same month of the previous year.
This is framed in a context where the loss of purchasing power of families difficult the possibility of taking vacations and those who do have one are motivated by the devaluation of the Brazilian real in recent weeks.
Mauro Moyanohotelier from Cariló and vice president of the Chamber of Tourism Entrepreneurs, warned in radio statements that it is a “different season“because “reservations are much later than other years.” “It is because of the impression that Brazil is cheap and all the myths that exist on the Argentine coast with the prices,” said the businessman.
Brazil, the favorite international destination of Argentines
Pablo Cassabona He is head of Marketing for the Atrápalo Argentina travel agency. When consulted by this means, he assures that Brazil is the international destination most chosen by Argentines by 2025. “With a relatively stable dollar in Argentina and the devaluation of the Brazilian real, Brazil is positioned as the destination most chosen by Argentines for the 2025 summer season,” the agency explains.
At the same time, the proximity, the wide tourist offer and the possibility of taking advantage of final rates in dollars are some of the key factors that drive this trend that translates into a 40% increase in inquiries about traveling to Brazil in recent months.
According to data from Atrápalo Argentina, Florianópolis effectively leads the preferences with rates from u$s1,280, followed by Porto Seguro and Arraial d’Ajuda, which share prices from US$1,290. Búzios is another outstanding option since u$s1,200while the popular Rio de Janeiro plus Búzios combo starts in u$s1,350. All packages include air, seven nights of accommodation and breakfast.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
