Despite the unstable weather that has been accompanying the Atlantic Coast for a few days, accommodation reservations show a good season.
Mar del Plata spearheads searches and reservations for the summer. While the Valeria del Mar area and surrounding areas are also positioned as increasingly popular options.
On the other hand, growth in inquiries is being recorded for Miramar, a city known for its family atmosphere.
“Other destinations that are surprising us due to the interest of users are Claromecó and San Cayetano, unknown jewels of the Atlantic Coast but that are increasingly beginning to seduce us more because there are fishing activities or extensive beaches with dunes and super quiet,” he explained. Fernando UnzuéCEO and co-founder of Alohar, an accommodation booking platform.
For January, occupancy for these destinations is around 70% and most reservations are for families of three.
Average prices per night for a 2-room apartment range between $70,000 and $100,000 in destinations such as Valeria del Mar, Miramar or Claromecó, while in Mar del Plata the offer is broader and starts at $40,000 per day.
On the other hand, one of the main differences of this season compared to previous years is that Argentines are more focused on looking for competitive prices and financing possibilities. So far, reservations prevail in areas near the different beaches. They also look for large spaces: the trend indicates that spaces with a kitchen are of interest to take care of the general budget. “This is a key point when thinking about the comfort and rest of a few days of vacation, but without going into debt,” they say from Alohar.
How is the occupation in Pinamar, Cariló and surroundings?
For the beginning of the year, the average occupancy in the district of Pinamar It reached 81%, according to data released by the municipality.
Carilo, the top destination on the coast, led occupancy levels with 88%, followed by Valeria del Mar with 85% and Ostend with 84%. For its part, Pinamar registered 75%. These occupancy data show an increase of 6% compared to 2023, when the general average was 75%.
According to official data, Mar de las Pampas registered 92%, Las Gaviotas 90% and Mar Azul also reached 90%.
Rentals of houses, apartments and apartments are the most sought after by families, while hotels are a little less in demand.
Source: Ambito

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