Summer is synonymous with shared moments, good music and unique flavors. In this 2025 season, iconic brands such as Stella Artois, Corona, Budweiser and Quilmes deploy a series of experiences designed to fully enjoy vacations in the most sought-after destinations in Argentina and the region.
Stella Artois: elegance and flavor in emblematic locations
Stella Artois inaugurates summer with its proposal Stella Nightsa combination of gastronomy and music in unforgettable settings. Cities such as Buenos Aires, Bariloche, Mar del Plata, Punta del Este and Pinamar will be the setting for these experiences that celebrate sophistication and the pleasure of sharing.
The program will start in Federal Cava and SANTAin Mar del Plata, from January 15 to 30. In addition, the brand will continue with its cycle Seasonal Flavorswhich brings together local chefs and producers for intimate dinners with menus based on fresh and seasonal products.
On the other hand, Stella Artois will combine two of its most popular campaigns: Let’s Do Dinner and Perfect Servewithin the framework of the Argentina Open. This integration unites the passion for tennis with the art of enjoying a well-poured beer, reflecting the precision and care that characterizes the brand.
Among its proposals, the variety stands out Stella Artois Lagerrecognized for its fresh, golden profile, along with options like Stella Artois Blanche and its non-alcoholic version, ideal to satisfy all tastes.
Corona and its Sunsets Sessions: the magic of sunsets
Corona is once again the protagonist with three unmissable dates of its classics Sunset Sessionsuniting music, natural landscapes and disconnection. The brand will offer events in:
- Punta del Este (Medellín Polo Club): January 2, with the participation of Guy Gerber and Knowing Russia.
- Chapadmalal (The Crazy Squid): January 10, with electronic music sets by artists like Rocío Portillo.
- Bariloche (La Rural): February 1, with the presence of Peces Raros, combining rock and techno.
Soledad Azarloza, brand director of Corona Argentina, highlighted that these events seek to create unique moments in a natural environment, in line with the brand’s values and its commitment to sustainability.
Budweiser and electronic music in Mar del Plata
Budweiser reaffirms its leadership in the music scene with an agenda full of festivals and events on the Argentine coast. In your space Mute Mar del Platathe brand will offer a series of presentations with renowned international DJs such as Solomun, Marco Carola and Ricardo Villalobos.
Budweiser brand manager Agustina Vadori said: “We want our consumers to live unique moments in a space designed to enjoy good music and an ice-cold Bud, with their friends.”
Quilmes: tradition and festivals throughout Argentina
Quilmes, the emblematic beer of Argentines, combines the best of local traditions and music with a wide offer for this summer. As a prelude to Quilmes Rockthe brand will be a sponsor of the Cosquín Rockin addition to participating in regional festivities such as National Chamamé Festival in Corrientes and the National Confluence Festival in Neuquen.
On the Atlantic coast, Quilmes will accompany the recital of Turf in Helena Beach, Chapadmalal, while in Buenos Aires it will be part of the events at La Trastienda, highlighting its commitment to music and national culture.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
