Melania Trump: Why she prefers to wear Parisian couture instead of US brands

Melania Trump is known for her elegant fashion style – but her clothes rarely come from US designers. Because the old and new First Lady is at odds with many brands and magazines. Luxury labels like Tom Ford, Marc Jacobs and Zac Posen refuse to design clothes for Trump. Even the US “Vogue,” which is run by Anna Wintour, never put her on the cover as First Lady. It is a tradition in the USA for presidential wives such as Michelle Obama and Jill Biden, as well as Vice President Kamala Harris, to grace the cover of the influential magazine. Melania Trump only made it onto the cover once: in 2005, Vogue photographed her in her Dior wedding dress.

It is her preference for couture fashion from Paris and designer brands from Milan and Rome that offends some members of the American fashion scene. In many countries it is a tradition for presidential wives or monarchs to wear the fashion of their country. For example, France’s First Lady Brigitte Macron often dresses in Louis Vuitton or Balmain on official occasions, while Spain’s Queen Letizia dresses in dresses from Carolina Herrera and even Zara. Michelle Obama also brought a lot of attention to many US designers during her time in office. Back then, she not only wore traditional American brands like Ralph Lauren, but also the designs of up-and-coming young designers. Many of them, such as Narciso Rodriguez and Christopher John Rogers, have Latin or African American roots.

The fact that Melania Trump has so far paid little attention to the US fashion industry doesn’t actually fit with her husband’s philosophy. With his slogan “Make America Great Again,” Donald Trump has been calling for making the country great again for years. Politically and economically. Only the fashion industry has so far ignored the couple. Will anything change? The Trumps now have four years to make a fashion change.