Manchester City announced this Thursday a long-term agreement with Veritran, a leading global technology company dedicated to transform digital experiences of millions of people around the world. This represents a historic alliance between the english club and the Argentine company,
As Official Fan Identity Partner of the ClubVeritran technology It will be integrated with Manchester City’s existing infrastructure with the goal of improving processes and transactions for fans in key areas such as registration, memberships and ticket sales, offering a more seamless and satisfying experience for fans.
More than 50 million people They already use Veritran technology and solutions to improve their digital experiences in Latin America, the United States and Europe. This alliance with Manchester City represents a very important step to bring the company’s commitment to innovation and digital services to the sports sector.
Kaitlyn Beale, Vice President and Global Partnership Sales at City Football Groupdeclared: “As a club, We strive to be at the forefront of technology and innovation to further improve our infrastructure and continually optimize our processes for fans.”
“We are very excited about products and solutions of Veritran and we look forward to working together to implement this technology in the coming years.”
For your part Marcelo Fondacaro, Chief Commercial Officer at Veritran commented: “At Veritran, Our mission has always been to simplify and elevate digital processes. “Partnering with Manchester City, a club that shares our passion for innovation and excellence, allows us to bring that experience to the world of sport.”
“This association represents a historic achievement for Veritran, as we became one of the first LATAM technology companies to partner with Manchester City. With the company’s proven experience and the Club’s commitment to excellence“This partnership will further enhance Manchester City’s technological infrastructure, creating more fluid, connected and satisfying interactions for fans around the world.”
The history of Manchester City Football Club
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Located on the Etihad Campus, the Club has iconic facilities such as the Etihad Stadiumwith capacity for 53,500 people; the Joie Stadium, with capacity for 7,000 spectators; and the City Football Academya high-performance, training and youth development center that houses the Club’s men’s, women’s and youth teams.
Recognized as the football club with the most valuable brand in the Premier League according to Brand FinanceManchester City FC is developing a world-class fan experience and year-round entertainment and leisure destination at the Etihad Campus.
The Club is committed to sustainability and social responsibilityintegrating equality, diversity and inclusion into its decision-making processes, culture and practices.
What is Veritan
Veritan is a cglobal technology company focused on simplifying banking experiences. Through our business solutions we inspire financial institutions to take their digitalization to the next level.
“We are proud to be a key strategic partner for renowned clients in Latin America, North America and Europedriving them to become the banks their customers prefer. We create innovative, customer-focused products that enable more than 50 million people self-manage their finances“, they defined from the company.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
