Now, he said, “we are doing an analysis taking into account that the Pre-trip means an important injection from the State so that this 50% return returns to tourism”-
The methodology of the program is extremely positive because “it generates jobs”, therefore “work is being done with the private sector and the provinces to agree on a new edition that reaches all destinations in Argentina”.
“We are working on a Preview 3, which is going to be updated according to the situation we are experiencing,” added the lawyer from Catamarca and stressed that for this they are developing the project “hand in hand with a consensus with all the provinces and the Argentine Chamber of Tourism with adjustments and modifications”.
El Previaje, he added, “is here to stay” because, he said, “the use of this very productive tool has managed to reactivate different localities.”
The official also expressed “very happy” with the results of the evolutionary process of the ‘Argentina Country Brand’ as the official national image in the world, a seal with which international positioning, the promotion of tourism, culture, talent are promoted. Argentina and exports, and the promotion of foreign direct investment.
“We have a huge agenda with the ambassadors in the strategy to consolidate and enhance the Country Brand,” said Martínez, adding that there is a lot of work to “strengthen the entire productive chain of Argentine gastronomy, giving added value and raising the image of the Argentine brand, first in our country and later in the world”.
Martínez pointed out that the number of hotel reservations “are generating expectations that the record figures for January will be replicated in what comes in February”, for which he recalled that the Ministry of Tourism works daily to “promote destinations and improve the quality of services”.
Regarding the promotion of the Country Brand, he stressed that “it is not just for tourism, it is all the talent of Argentina, with art, science, culture” and an act that was presented in Madrid so that “Argentina is trusted , that we have the receptive tourism that we need”.
“The goal is to increase the flow of travelers who choose our country, we are preparing for that by promoting our nature, gastronomy, talent, sports,” he added.
Martínez also remarked that the current one is “a record summer season, something that hadn’t happened 20 years ago” and pointed out that, according to “the latest report issued today by CAME from December 15 to January 31 of this year, where 19 thousand Argentines throughout the country.
“This shows that we are experiencing something historic and that, according to the level of reserves we already have, it is going to be reflected again in February,” he added.
He even added, “it can be improved from the point of view that we have this carnival holiday that people always choose to go out and tour, it will be a historic season in which we also ask the entire private sector to continue working to provide quality and that is what we have been doing”.
Likewise, he evaluated that “promotional actions were very powerful in all regions” and pointed out that “measures are beginning to relax and destinations are beginning to settle, then competition begins to be generated and Argentina wanted to be present” at the International Fair of Tourism (Fitur) that took place in Spain.
Source: Ambito
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