Argentine television It is marked at times that all generations remember. One of them are the lunch of Mirtha Legrand in Mar del Plata. What began as a risky proposal became an unmissable event every summer, where politics, show and opinion gathered at a table that never went unnoticed.
This 2025 marks the Chiqui return to the screen from the Atlantic pearlreviving a tradition that had remained in pause for six years. With a new format and a renewed production, the Diva once again demonstrates why its presence remains a pillar of Argentine television.
Mirtha Legrand and his television legacy in Mar del Plata: a tour of the beginnings
The Chiqui was not only one of the great figures of Argentine television, but also a precursor to take their lunches to different scenarios. In the 70s, the Provincial Hotel became the epicenter of its summer cycle, allowing the proximity with the Marplatense theater figures enrich each broadcast with first level guests.
The format was strengthened over time, and the audience responded with enthusiasm. Mirtha’s table in Mar del Plata became a phenomenon where artists, politicians and more influential personalities in the country They sought to be. The driver’s magnetism and her ability to generate lit debates made each lunch a high relevance television event.
In the 90s, production moved to Hotel Heritage, where the media impact reached unpublished levels. Hundreds of people congregated to see the recording live, creating a unique link between the diva and its audience. Over the years, different scenarios hosted the cycle, but the essence of the program remained intact: a table where it was discussed without filters and where each word could mark the public agenda.
In 2008, emissions from the Hotel Costa Galana They brought the format to a new dimension. With a first level technical deployment and a production adapted to the demands of modern television, the program continued its legacy with the same passion and professionalism that had characterized it from the beginning.
. His unmistakable style and his ability to generate relevant conversations have held it at the top of Argentine television. And now, in 2025, his return to Mar del Plata promises to be a milestone again in the history of national entertainment.
The Chiqui returns with force: the importance of the public and the new format of the programs in 2025
The return of Mirtha to “La Feliz” is not only a nostalgic whim, but a well thought out strategy. The production of Lunch with Mirtha Legrand and Mirtha’s night It has evolved to adapt to the new times, incorporating cutting -edge technology and a modern scenographic design that seeks to maintain the essence of the cycle without losing sight of the viewer’s current demands.
The public is still a fundamental actor in this television phenomenon. The interaction with the followers, the live reactions and the impact on social networks have turned the lunch into a multiplatform event that transcends the screen. Mirtha, faithful to his style, will continue with his acute ability to ask the just questions at the right time, maintaining the interest of the viewer until the last minute.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
