Mega event in the USA: Rap genius and orgasm: What else the Super Bowl brings

If the United States were an office tower, New Orleans corresponded to the roof terrace with happy hour around the clock: celebrations are in the southern metropolis like nowhere else in the USA. Consequently, at this year’s Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles, the expectation for top -class entertainment is huge.

The world’s largest stage in the half-time show of the American football final played a Grammy clearer on Sunday-in the stands, the eyes will again focus on another superstar. And even the advertising should get some going. The most important thing for Super Bowl laypersons.

America is all about the show – and especially at the annual final of the American football league NFL. The Super Bowl is watched by more than 100 million people in the United States alone. The sports event, which the Americans always brings together with deep split even in turbulent times, has long since developed into a cultural phenomenon.

The legendary half -time show – a “Show of Force” in the American entertainment industry – is the mostly marveled TV moment of the year in the USA and even gets more attention than the actual game.

Rap superstar of the hour promises spectacle

Kendrick Lamar was already an icon of the RAP and both known for electrifying hits such as “Humble”, as well as for the high literary art of his texts, for which he was the first rapper with the Pulitzer Prize in 2018 was honored. But in the past few months, the 37-year-old has been catapilating again in completely new spheres.

Lamar made a dispute with the Canadian musician Drake in public for years. The duel kept the cultural world in suspense. Mutual Battle Tracks of the two culminated people published in Lamar’s song “Not Like Us”, which is seen as a stroke of genius for drake. The fact that Lamar also got a whopping five Grammys for “Not Like Us” at the weekend seemed to confirm his dominance from Supreme Instance.

US talker Seth Meyers expressed it like this: “What a deep and sustainable blow for Drake. Imagine you insulted someone and then he insults you back and get five Grammys for it. I would never rhyme two sentences again.” For the half -time show Lamar on Sunday, the production company promised a particularly “creative approach”. The musician is supported by the singer Sza in the almost 15-minute appearance.

Please do not mute – advertise to groan

Who likes to watch advertising? Even if this sentence should almost always be answered with “nobody”, other rules apply to the Super Bowl. The biggest stars, the most bloated budgets and the best ideas of the agencies flow into the numerous advertising during the final. This is always interrupted for short breaks (the players on the field sometimes have to wait until the cameras are on it again).

You can expect a three -quarters of an hour of advertising time during the Super Bowl. The companies cost an incredible $ 7 to $ 8 million for 30 seconds (the euro price is currently almost the same). For comparison: In Germany, 30 seconds cost several tens of thousands of euros on average.

No wonder that the most powerful US companies want to use this time. A clip should cause a special sensation (and possibly discomfort): The actors Meg Ryan and Billy Crystal put their legendary scene from the comedy “Harry and Sally” from 1989 for a mayonnaise company. Memory support: In a fully occupied New York Deli restaurant, Ryan, as today – loudly pretended to have an orgasm.

And what else? Fighter jets, anthem and of course Taylor Swift

Although singer-songwriter superstar Taylor Swift has no official function in the stadium, the girlfriend of Kansas-City-Chiefs Star player Travis Kelce will surely attract so many looks and cameras that some Americans have a drinking game because of the numerous Swift blind will organize the pop icon. A swift = a schnapps.

Therefore, many celebrities who appear during the mega event or at secondary events of the coming days should rather remain. Even if, like Post Malone, who appears in front of fans at a so-called Tailgate party while preheating before the game, they are among the greatest musicians of the present.

A classic right in front of the game is likely to be the patriotically staged national anthem that Grammy winner Jon Batiste sings. Towards the end of the anthem, as always, the fighter jets over the arena in New Orleans. After all, the Super Bowl is not only a sporty, economic and cultural demonstration of power, but also a military.