IPG Mediabrands announced the appointment of Carlos Rojas Girao as CEO for Latin America in replacement of Sergio Kessissian.
According to the company, in this role the executive “leads the group’s operations in all markets in the region, further strengthening the presence and growth of the company’s agencies.”
“Carlos will have the mission of establishing the strategic vision for Latin America, leading and enhancing the key brands of the group: UM, Initiative and Mediahub, guaranteeing operational excellence, innovation and strengthening relationships with clients at a crucial time for the industry. The year 2025 will mark A period of significant transformation for IPG Mediabrands, with the fusion with Omnicom on the horizon.
With this transition, ROJAS GIRAO It will be responsible for managing organizational change and establishing a solid structure that allows to capitalize on opportunities, ensuring a positive impact for both customers and internal equipment.
“Carlos brings extensive experience and a history proven in leadership roles within technology, advertising and media companies. Its ability to direct diverse equipment, transform operations and achieve exceptional results makes it the ideal person to guide IPG Mediabrands Latin America towards a new stage of growth and evolution. We fully trust his ability to lead this moment of transformation, ”he said Jim HytnerGlobal Coo of IPG Mediabrands.
Who is Caslos Rojas Girao
With more than 20 years of experience in managerial roles and 9 years occupying key positions within IPG Mediabrands, Carlos Rojas Girao has established himself as a visionary and transformative leader.
Its trajectory reflects a commitment to excellence and sustained growth of the operations it leads. Since its arrival at IPG Mediabrands in 2016 as CEO of Peru, Rojas Tirao led an exponential growth that positioned the group as number one in the market. Subsequently, in his stage as Coo for Latin America, he demonstrated his ability to strategically operate at the regional level, strengthening operations and consolidating results.
In 2021, when assuming the position of CEO of MexicoCarlos led the group to reach a leadership position in the market, highlighting as the best agency in Retail Media and obtaining 57 awards at the most prestigious festivals in the industry. Its leadership has been key to transforming the business, inspiring high performance teams and consolidating IPG Mediabrands as a reference of excellence and innovation in the region.
What did Carlos Rojas Girao say when assuming the position
“I am excited about this new challenge that represents a great opportunity to continue strengthening our presence in the region, strengthen relations with our clients and deliver what we are: experts in delivering results for brands. Our vision is clear: to build a team that combines experience and passion for well done work, and that constantly aspires to excellence. The industry demands more and more operational excellence, and I am convinced that this is our greatest strength to continue leading and transforming the market”Said Carlos Rojas Girao.
Carlos happens to Sergio Kessissianwho in November 2024 concluded his management by consolidating IPG Mediabrands as the leading Latin American group, achieving first position in recma and positioning the network as the most awarded in the EFFIES and Fomla.
“The arrival of Carlos marks the beginning of a new stage for IPG Mediabrands Latin America, with the promise to continue strengthening its position as leader in innovation, excellence and results in the advertising industry,” concluded the statement received by Scope.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
