Duchess Meghan: New brand name brings her anger

When choosing the name for her lifestyle brand, Duchess Meghan (43) does not seem to have a good hand. Her label “AS Ever” has been involved in a controversy just a few days after the announcement. The Duchess of Sussex is criticized on social media to use the same name as an existing clothing brand called “As Ever”, which is located in New York and New Jersey.

presented your new company. The products of your lifestyle brand should be jam or honey, apparently not clothing. “Some of you may have heard of what I have in the do,” she wrote. “I am thrilled to introduce you to as ever – a brand that I create and in which I put my heart.”

In addition, she added that the brand is “an expansion of what I have always loved, and that it is wonderfully connected to everything I appreciate – eating, gardening, entertainment, mindful life and joy in everyday life”. The official market launch is planned for spring 2025.

The clothing brand “As ever NYC”, founded in 2017, later published an explanation. “I would like to thank all the old friends who know and love our small family brand as ever, and also say hello to all those who have just experienced our existence. In the last 36 hours there has been a lot of support and concern about The recent events related to our brand of the same name.

that he found out about Duchess Meghan’s new company after a friend contacted him. He is now advised by experts.

Meghan’s newly founded lifestyle brand should first be called “American Riviera Orchard”. As the “New York Post” reported, among other things, there were already problems with this name.

The 43-year-old surprised on February 17th with the new name “As ever”-shortly before the start of her new Netflix series “With Love, Meghan” on March 4. In a video on her Instagram page, she said: “The cat is out of the sack. I am shocked that we kept it secret for so long. In two weeks my show comes out what I’m looking forward to. And also my business “I think there was a lot of curiosity.” After the merger with Netflix, she decided to choose a different name, since “American Riviera Orchard” limit her to things that are only manufactured and grown in her area. “As ever” she secured it in 2022.

The launch of the new name was already criticizing from another side: because the coat of arms for “as ever” is like that of the Mallorcan community of Porreres. A palm tree can be seen on both coats of arms, on the two sides of which two birds float. Local politicians now want to take legal action, the local newspaper “Ara Balears” reported.