Duchess Meghan has trouble again with her new company AS ever

After months of legal dispute over the brand name of her new lifestyle company, Duchess Meghan recently announced what the company should now be called: as ever. The originally planned term “American Riviera Orchard” failed at the US patent office. In the spring of 2025, business is scheduled to start and become a kind of virtual farm shop in which the 43-year-old offers food, dishes and other utensils for house and garden. There is already a separate Instagram account, which 660,000 people follow, as well as a homepage on which you can register. But now Meghan is experiencing a headwind again – because of the brand name and the logo of her company.

AS Ever – that is also the name of a New York clothing label, whose designers have now spoken out on Instagram. “I would like to thank all the long -time friends who know and love our small family brand as ever. At the same time, I say hello to everyone who has just experienced our existence. In the last 36 hours there has been a gush of support and concern The latest events around our brand of the same name, “writes Mark Kolski.

In his contribution, he explains that he began to design the first items of clothing in 2015. He founded his company two years later. “We write the year 2025. We are grateful that we are still here and make clothes in New York and New Jersey. We are grateful for all the customers from coast to coast and worldwide who supported our company,” explains Kolski . He ends his posting as Duchess Meghan now does: with the words as ever.

There is also trouble about the brand logo that Prince Harry’s wife chose for her company. The profile picture of the AS Ever Instagram account shows a palm tree that flanges around the two Kolibris. It is reminiscent of the coat of arms of the Mallorcan small town of Porreres. There is a palm with two swallows. “At the beginning we thought it was a joke, but when we took a closer look at it, we found that the two pictures were actually very, very similar,” said Francisca Mora Veny, Mayor of Porreres, the “Bild” newspaper.

Veny is upset and had it checked whether the city can legally act against it. “In fact, yesterday the lawyer of the community was here and we discussed the whole thing. He told us that legal steps would not be feasible and also very expensive. It would be best if she withdraw it and creates a new picture. But if you We can’t force them to do it, “says the mayor.

Veny practices diplomacy and expresses an invitation to Duchess Meghan. She could travel to Mallorca to “get to know our village and our history and get a personal picture of our coat of arms carved in stone”. In addition, the mayor has a business idea: “We have a wonderful apricot jam from which we would be happy to offer her a sample and which she can sell on her website.” It is questionable whether Meghan gets involved in such a cooperation.

Sources: Instagram,