“Chicken Shop Date”: Why these online formats attract the stars

Talk shows are dead – well, almost. While classic formats are losing more and more viewers, unconventional interviews are booming on social media. Instead of being experienced on the late night couch, question and answer, the stars prefer to pull one sharp sauce after the other or flirt awkward on the date on the date. Formats such as “Hot Ones” or “Chicken Shop Date” provide what linear television cannot do: real reactions, absurd situations and moments that cannot be staged perfectly.

In a world in which PR strategies and social media teams plan every statement, this is well received. Nobody can prepare for the sharpness shock on “Hot Ones” or the uncomfortable breastfeeding breaks on “Chicken Shop Date”. And that is exactly what makes it so appealing – for the stars that can show themselves from a different side, and for the audience, which appreciates authentic moments more than elate self -staging.

Success speaks for itself: The second year in a row, the Academy of Motion Picture Arts and Sciences Amelia Dimoldenberg (31) has already hired the Oscars social media ambassador. The “Chicken Shop Date” inventor will be on the red carpet of the award ceremony on March 2 and interview the stars. With “Chicken Shop Date”, British YouTuber has created one of the most entertaining interview formats in recent years. Your concept? Comfortable “dates” with rappers, actors and influencers-in a London Fast food shop. Your dry humor and the intentionally awkward flirting strategy make the format unique.

Since the start in 2024, Dimoldenberg has always been able to win big stars for her (unpleasant) conversations, including Billie Eilish, Sabrina Carpenter, Paul Mescal or Cher. It was particularly viral that was viewed more than 10 million times on YouTube.

“Hot Ones” is also about food. The “Show with Hot Hot Questions and Even Hotter Wings” by “First We Feast” has developed for cult format on YouTube. Since 2015, moderator Sean Evans has been inviting celebrities to eat more and more sharper chickenwings during an interview. Sounds simple, but is awesome: While the guests fight against the sharpness with tears in their eyes, they often forget their media -trained answers and become unexpectedly honest.

One of the most legendary consequences are the one with Paul Rudd, who then went viral with the “Look at Us” meme, Gordon Ramsay, who broke out the swear word records, Idris Elba, Jennifer Lawrence or Billie Eilish. , to keep a “poker face” when eating sharp wings.

The “Sneaker Shopping” format not only made the former sneaker seller Joe La Pluma a star, but has also been providing exciting insights into the stars shopping preferences since 2011. Guests such as Eminem, Travis Scott, Serena Williams or Kevin Heart go into exclusive sneaker stores and sometimes not only put thousands of dollars for rare shoes, but also often share anecdotes from their lives that are nowhere to be heard.

In his format “Subway Takes”, moderator Kareem Rahma invites celebrities, influencers and “normalos” into the New York subway and asks them for their most controversial opinion, which he then discusses with them. The moderator and guest hold a ticket as a “microphone”. Here actress Olivia Wilde explained that good singers should not take part in the karaoke. Singer Charli XCX explains in a video that music is not as important as artistry: “Young people have such an important role to play, but they don’t know how to play them.” In a video, singer FKA Twigs said that she wanted people who run barefoot through the security control at the airport.

What started as a wild sex and dating podcast of two friends is one of the most sought-after interview platforms for celebrities: Alexandra “Alex” Cooper (30) “Call Her Daddy” 2018 together with Sofia Franklyn, after a public dusting Format for the one-Woman show and made an 180-degree application. In the meantime, Cooper secures exclusive interviews with the biggest stars – from Hailey Bieber to Heidi Klum to Paris Hilton and Nicole Richie. During the election campaign for the US presidential election 2024, even the democratic candidate Kamala Harris was a guest at Cooper.