During the summer of 2025, Brazil was consolidated as the most chosen international destination by Argentine tourists, registering significant growth in the sale of air tickets. Iconic beaches like Janeiro RiverFlorianopolis and Salvador de Bahia experienced high hotel occupancy, driven by exchange rate stability and attractive flight promotions.
According to CVC Corp data, 71% more trips were issued in January to Brazil that in the same month of 2024. Of the total number of tourists who chose to travel abroad by plane, 33% chose the neighboring country compared to the 25% who did it last year.
According to the company, in the accumulated of the first quarter of 2025, the broadcast of passengers to Brazil 91% grew compared to the same period of 2024. Percentage that coincides with the official numbers set forth so far by Embratur, the Brazilian Tourism Agency, and which consolidates Argentina as the main issuer of tourists to the neighboring country. The best -selling destinations were Rio de Janeiro (39%), Florianopolis (15%) macened (11%), Recife (9%) and Salvador (7%).
And the projections for this year show that the trend will continue. “Brazil It is the destination that grew the most on vacation. For Holy Week there is also an important movement of tourists traveling to Brazil by plane, ”said Diego García, executive director of CVC Corp.
“This boom began in October 2024, when Brazil It was positioned as the country with the greatest demand for reservations, maintaining its leadership during the months of October, November, December and January. In our case, the increase in accommodation reserves in January and February reached 89%, while billing grew by 104%. In addition, we project that, on average, the demand for fate Brazil will grow 70% in 2025 compared to the previous year, ”said Daniel Hana General Director of Tije Trowl Tech Group.
Looking ahead to the coming months, expectations remain high. The largest flight offer, with more frequencies of traditional airlines and the arrival of new competitors, is generating better prices and a greater variety of options.
This predicts a sustained demand, especially for Holy Week and winter, reaffirming positioning as the favorite destination of Argentines.
Why the trips to Brazil grew so much
The growth of tourism towards Brazil It was driven by several factors. The combination of the devaluation of the real and the stability of the dollar generated an exchange advantage for the Argentines.
“Brazil It benefited from the new habit already installed of international travelers by the end of 2024 to pay trips abroad in dollars, which avoided the country tax. Who chose Brazil As a destination they did not wait for the promised elimination of the tax but also anticipated paying in dollars. The Cybermonday for Travel Services marked a 98% record at the level of dollars for fourth trips sold during the event, ”said Guido Boutet, Marketing Manager of Travel Services.
The variety of beach destinations tailored to the abilities of the Argentines pocket was another determining factor. While other countries offer 2 or 3 strong destinations to vacation, Brazil enjoys much greater diversity.
“The costs of vacation in Rio de Janeiro are very different from those of buying a stay in Florianopolis or another destination of the Northeast. Brazil has an offer of more abundant rates and prices than other countries. Although Miami was the most chosen city of summer 2025, if all the demand for cities in Brazil is taken together, the country ended up leading the preferences of Argentines, ”said Boutet.
New air routes drive trips to Brazil
As for the destination itself, from CVC they attribute great merit to the expansion of routes, aerial frequencies and the number of seats available on flights between the two countries, improving connectivity and facilitating access to new destinations beyond its traditional beaches.
The new air routes are an advantage that will facilitate trips to Brazil such as the one that will offer LATAM from Buenos Aires to Rio de Janeiro and will work, in principle, from June to August. And, since April, there will be direct flights from Córdoba to Recife by goal. On the other hand Jetsmart announced new routes to Brazil from Mendoza generating much more convenient connectivity for the entire region of Cuyo.
In addition, the stability of the dollar in Argentina is generating anticipated purchases for winter but also escaped in low season. In this regard, the map is reconfigured with respect to summer, Florianopolis no longer is among the favorites and the destinations of the north such as Costa do Sauípe, Imbassaí, where the beach proposal becomes very competitive for the low season,
There is also high demand for the weekend of the free recital of Lady Gaga, on May 3 that will be lived as an escape outside the high season to Rio de Janeiro.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
