According to the Executive, the decision seeks to “centralize and rationalize the exploitation of the signals” to achieve “more strategic and integral management of the contents”.
The national government today formalized the transfer of the platforms “Cine.ar”, “Cine.ar Play” and “Cine.ar premieres” From the National Institute of Cinema and Audiovisual Arts (INCAA) Towards the state company Artistic and Informative Contents Unipersonal Anonymous Societyunder the Ministry of Communication and Media of the Presidency of the Nation.
The measure, established through Decree 194/2025, published in the Official Gazette, includes the transfer of rights, goods, budget and personnel affected to these national audiovisual content dissemination platforms. According to the Executive, the decision seeks “Centralize and rationalize the exploitation of the signals” to achieve a “more strategic and comprehensive management of the contents”.
What will the film transfer be
The decree instructs the Ministry of Communication and Media to make the statutory modifications necessary to incorporate the administration of these platforms within the corporate purpose of artistic and informative content SAU
The transfer is part of the government’s policy of Javier Milei of reorganization and optimization of public spending, arguing that the administration of these digital services exceeds the INCAA promotion function and requires a structure specialized in production and distribution of audiovisual content.
The brand “Cine.ar” was created in 2017 To unify under the same denomination the different dissemination platforms of INCAA, with the aim of promoting Argentine cinema through digital terrestrial television and video platforms on demand.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
