Skin care royal
Princess Madeleine starts her own beauty brand
Princess Madeleine of Sweden wants to launch a skin care series for the whole family in late summer. Why she does not use her royal name
Madeleine of Sweden takes care of the next surprise after returning to her home: As she announced on March 24th, the 42-year-old will soon release her own beauty products. “I am pleased to be able to tell you that I will soon be launching ‘Minlen’-a skin care line that was developed in collaboration with Weleda’s natural cosmetics experts,” said the sister of the Swedish throne successor Victoria. The Swiss company praises them in the posting as “global leader in certified natural skin care”.
For a photo that shows the princess with entangled arms and open hair in the white blazer, she reveals that the products should be aimed at people of different ages: “My line is the first natural, responsible multi -generation skin care brand in Europe – created for the needs of young and growing families.”
Princess Madeleine’s products come in late summer
She officially announces the trade start of her product range for the end of summer. Surprisingly, Madeleine wants to do without her royal title for the new business area: Since it is a “private initiative”, she will use the name Madeleine Bernadotte when working on “Minlen”.
Princess Madeleine is the youngest of the three children of King Carl Gustaf and Queen Silvia. She has been married to British-American businessman Christopher O’Neill since 2013. The couple has three children and has lived in Florida in recent years. The family has only lived in Sweden again since summer 2024.
Spotonnews
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
