Jeans from Levi’s and Co: Nine facts, why Denim are announced again

Many guests agreed at the diesel show in Milan: fashion has reached a new low. Because creative chief Glenn Martens sent models with jeans hanging so far over the catwalk that some felt back in the 2000s. At that time, hip pants were announced – and construction worker recordings were inevitably seen everywhere. At least low-rise jeans do without the greatest fashion sin for their comeback experiment 2025: the ass consecration.

The luxury world is also in crisis mode: if the buying mood sinks, the designers play it safe and rely on fashion that could still be carried in ten years. Just like jeans. Chanel therefore saw embroidered denim, which was combined with spring -like sashes, the designers experimented with bright washes and particularly voluminous curves, which even Kim Kardashian and her sisters were allowed to do.

When Kendrick Lamar appeared at the Super Bowl in February, not only the discr also “Not Like Us” discrepanced ecstasy, but also its outfit. The US rapper wore pants with legs on display, which was recently large in the 2000s: bootcut jeans. The model, which comes from the women’s line from Celine, has long been hyped at Tiktok – not only women, but now also by men.

Johanna Czepalla, senior designer at Closed, explains which cuts are now announced

Ms. Czepalla, no comeback fears the gen z more than that of Skinny jeans. Will the tube return?
The skinny jeans come back, there is no doubt about that! However, she does not celebrate her comeback today or in the next season. You can already see them occasionally in the Balenciaga and Miu Miu collections, but it has by no means arrived in the mainstream.

Is your comeback still only a matter of time?
Yes, every trend returns after 20 to 25 years, that is a natural law of fashion – and also applies to Skinny jeans.

Which cuts are currently announced?
In the past, a model shaped the look of a decade. Today, in times of Tikkok and Instagram, there are several trends in parallel. Cuts such as bootcut and flared are now in demand, as well as jeans with a wide leg: baggy pants, but also the so -called barrel legs.

What are Barrel Legs?
This is a trouser cut with a wide, shaped leg, which runs narrowly together on the waist and ankle. Many women find the shape comfortable.

Jeans are considered an absolutely democratic piece of clothing, and at the moment you can see them as often as never before. Or is the impression wrong?
No, they even conquer the catwalks. Tailoring dominated fashion before the pandemic, you could see elegant pants and suits. But a lot has changed in the past five years. You have got used to comfortable clothing, many of them no longer move away. Your credo: jeans are the new training pants!

When Bob Dylan came to New York in the early 1960s, he met his then friend Suze Rotolo in the rebellious scene of Greenwich Village. The Dylan-Biopic “A Complete Unknown” shows that the civil rights activist not only shaped him politically, but also fashionably. According to the costume designer Arianne Phillips, the singer wore 501 models from Levi’s, but the pants legs are panting over his boots. Rotolo is said to have reached the scissors and widened the hems with U-shaped inserts. Her DIY design is now the first Bootcut jeans of Levi’s, and the cut was only made in 1969. As a homage, the brand has now released a limited edition.

Worn out, with patches-and yet worth 377,000 euros: the most expensive jeans that has ever been auctioned, once belonged to Nirvana singer Kurt Cobain. He wore them in the early 1990s, including in the video for “Heart-Shaped Box”. Before the auction, the pants were owned by a man who was treated with Cobain in an addiction clinic in 1994. A short time later, the singer committed suicide – and became a legend.

The Germans have eight jeans on average and wear each for about seven years. Only when it comes to prices, you are stuck in a stingy manner in this country: for many, pants may not cost more than 30 euros.

US designer Tommy Hilfiger likes to be generous. A few years ago, he bought three jeans that Marilyn Monroe once worn in the film “River without Return”. But instead of keeping the pants themselves, he continued to give away them. One received Supermodel Naomi Campbell, another Britney Spears. The singer, at that time the good all-American girl, is said to have reminded Hilfiger of Marilyn Monroe. Just stupid that Britney never wore pants – but her mother Lynne.

US star Beyoncé shows how best to wear jeans, namely from head to toe. A look that Bing Crosby is called “Canadian Tuxedo”. Because when the US star entered a hotel in Vancouver in Jeans in 1951, he was thrown out again-suit was mandatory there. At Levi’s, the removal was taken as an opportunity to make Crosby a tailor-made denim suit-and thus made the look socially acceptable.

Published in Stern 12/2025